Traders of Tomorrow

This page is built for you — the strategists, optimizers, and innovators shaping the future of programmatic advertising. Here, you’ll find guides, tactics, and inspiration to help you deliver standout performance every time.

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Featured Our platform

Let AI help you do the heavy lifting with Koa Optimizations

In this Trader Tips episode, Trading Specialist at The Trade Desk, Vanitha Sivakumaran, explains how you can let Kokai’s AI help with the heavy lifting.

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Featured Our platform

How to drive outcomes with SPO and Blue Lists

Nathan Taylor-Billings of IPG Mediabrands shares how his team uses Blue Lists and quality filters to streamline supply paths, eliminate waste, and drive value for his brand clients.

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Featured Our platform

Use bulk editing when scaling campaigns across geographies

Hear Cindy Gotama’s advice about how she uses the Geography (G) tile to inform her strategies and deliver results for her clients.

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Featured Our platform

Use the forecast snapshot to help you set bid ranges

Tom Clarke shares advice about how he uses the Base Bid and Max Bid (Bb) tile in conjunction with the forecast snapshot in Kokai.

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The latest

Resources

The trader’s guide to supply path optimization (SPO)

Illustration showing three bidding paddles. The paddle in the center has an illustration of a marble rolling down a straight, open path.

Resources

OpenAds: Enabling the most trusted, efficient ad auction

Illustration of a magnifying glass analyzing digital content and data visualizations like charts, graphs, and media icons.

Resources

Deal Desk is now in Open Beta

An animated illustration of the Decision Power Score needle moving from good to great.

Resources

3 steps for raising your Decision Power Score

An illustration of the programmatic tile with a soft gradient in the background and a large icon representing different types of advertising channels.

Resources

Move faster with Kokai’s newest enhancements

Case Studies

How FUNKE grew programmatic display revenue by 2x with OpenPath

An illustration showing the programmatic table with the Campaigns tile highlighted.

Resources

Create campaigns faster with a simplified workflow

Case Studies

Media agency Together breaks through with decisioned media buying on Kokai

Man smiling in an office setting with a laptop on the desk and a plant in the background.

Resources

How to drive outcomes with SPO and Blue Lists

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Kokai Updates

Become a platform expert in no time

Get certified in Trading Essentials

Learn how to get the most out of our platform with this hands-on course from The Trade Desk Edge Academy.

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Traders of Tomorrow

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Industry

Region

The trader’s guide to supply path optimization (SPO)

OpenAds: Enabling the most trusted, efficient ad auction

Deal Desk is now in Open Beta

3 steps for raising your Decision Power Score

Move faster with Kokai’s newest enhancements

How FUNKE grew programmatic display revenue by 2x with OpenPath

Create campaigns faster with a simplified workflow

Media agency Together breaks through with decisioned media buying on Kokai

How to drive outcomes with SPO and Blue Lists

Get certified in Trading Essentials

Knowledge Portal