Case Studies

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Featured Omnichannel

Bayer adds millions of listeners to its omnichannel audience with Spotify audio

Bayer set out to test whether programmatic audio could drive brand awareness for two of its consumer health brands, MiraLAX® and Alka-Seltzer Plus®. Using Spotify Ad Exchange through OpenPath and overlaying licensed third-party data to enable real-time optimizations, Bayer added audio to its omnichannel mix, unlocking millions of new households and listeners in the U.S.

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Group of people making purchases in a pharmacy with a green shade over and Bayer and Spotify logos in the center

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Case Studies Connected TV

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