Create campaigns faster with a simplified workflow

What it is

The Trade Desk’s Kokai platform experience features many tools and capabilities designed to save you time. We’ve improved the campaign creation experience in Kokai to help you move faster and work smarter. With the latest update, traders can now build campaigns in a single, streamlined view. This upgraded campaign experience puts all the essential campaign setup elements at your fingertips, giving you more control and making it easier than ever to launch with ease and efficiency. 

The following campaign setup elements are now viewable on a single screen:

• Confirm your campaign seed: The seed represents your brand’s most valuable customers.
• Add flight dates and pacing settings: You can preconfigure multiple flights and add more anytime.
• Select the channels on which you want to advertise: The platform will automatically create a campaign for each selected channel. You will also need to specify a budget and KPI for each channel.
• Configure your conversion tracking: Set your reporting attribution settings, including choosing a cross-device vendor.

What’s new

1. A faster, frictionless workflow: No more jumping between tabs. Flights, budgets, goals, attribution settings, and more are now consolidated into one cohesive screen, making setup faster and more intuitive.
2. Greater efficiency at scale: Need to build multiple campaigns at once? The new workflow enables the creation of multiple campaigns, even across multiple channels, within a single flow, saving you time and reducing manual effort. Plus, the platform provides recommended KPIs by channel, allowing you to confidently set your campaigns up for success.

Whether you’re launching a quick campaign or executing a complete omnichannel strategy, this update is built to simplify your setup process and get you live — faster.

How to get access

This upgrade is now the default for Kokai users. No action is needed to access it.