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Wallet Watch 2026: Cautious consumers power the rise of ad-supported streaming

When budgets tighten, consumers cut costs. And for streaming media lovers, that means switching from ad-free tiers to more affordable ad-supported options, our latest survey finds.

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The Trade Desk Intelligence

Wallet Watch 2026: Cautious consumers power the rise of ad-supported streaming

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Mapping the modern patient journey

Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments

Behind the research: The premium payoff

What new data reveals about how people will watch the 2026 Winter Olympics

What the data and Danone’s success tell us about driving omnichannel results

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

The publisher’s guide to premium

New research uncovers a framework for driving performance with programmatic

Why your ad’s environment is your competitive advantage