The Trade Desk Intelligence

Elevate your marketing with cutting-edge research and trends

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Decoding 2025 holiday shopping data for 2026 success

Holiday shopping research from The Trade Desk Intelligence and Appinio reveals that Americans are planning earlier, making value-driven decisions, and engaging across a broader mix of channels. Understanding how consumers shopped in 2025 and what influenced their spending decisions offers a clearer view into how the 2026 holiday season may unfold.

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