PubDesk: Helping publishers understand what buyers value

With The Trade Desk, the world’s largest brands are driving campaign performance by advertising in premium environments. Ad buyers use the platform’s advanced, AI-powered decisioning to evaluate and buy the ad inventory they value most. But the publishers who sell that inventory don’t always know which quality and performance signals buyers are prioritizing. 

For instance, what makes buyers value one impression more than another, and how can publishers adjust? 

Programmatic advertising has the potential to deliver stronger outcomes for buyers and sellers when quality is clearly defined and rewarded. PubDesk aims to make that a reality by providing publishers with insights to help them understand how to optimize their inventory to be more attractive and performant for buyers. 

• Get to know PubDesk 

• Benefits for the open internet 

• Creating a more transparent supply chain 

Get to know PubDesk 

To optimize their supply, publishers of premium media must be able to evaluate how their ad inventory is performing. PubDesk is a dashboard that surfaces near-real-time, Sincera-powered signals and actionable recommendations to help publishers understand how buyers are valuing their inventory relative to the broader market. 

With the dashboard, publishers can improve their businesses by enhancing the quality of their ad experiences through:  

• A centralized view of their spend through The Trade Desk 

• Detailed reporting on trend data and key performance metrics like bid rate, fill-rate, etc. 

• Objective ad experience metrics like ad-to-content ratio, ad refresh rate, ads in view, etc. 

• Visibility into their supply chain efficiency and metadata signal quality 

These insights and guidance can help publishers: 

• Improve the quality of their ad experience 

• Provide optimal metadata signals for buyer decisioning 

• Optimize supply paths for efficiency and performance 

Benefits for the open internet 

With PubDesk, the programmatic ecosystem can benefit from: 

• Guidance on key supply signals: PubDesk will empower publishers to understand which signals matter to buyers. This makes it easier for publishers to focus on where to improve their inventory and how to bring higher-quality supply to buyers. 

• More efficient supply paths: PubDesk will give publishers the tools to better evaluate which supply paths are their most productive sources of demand. 

• Better outcomes: When quality supply is accessible through more efficient paths, buyers can see stronger campaign performance. This can lead to increased ad revenue for publishers who consistently deliver high-quality and high-performing inventory. 

By accessing new insights about quality signals, benchmarking, and supply path efficiency in one intuitive interface, publishers can use PubDesk to help grow their business by learning how to make their inventory more valuable and performant for buyers. 

Creating a more transparent supply chain 

PubDesk will empower publishers with the tools to evaluate their inventory quality, better assess supply path efficiency, and provide recommendations to improve their supply. Publishers can gain visibility into exactly how buyers perceive their supply, making it easier to enhance inventory quality in ways that can help increase demand and drive greater monetization. 

Ready to get started?  

• Are you a publisher? Reach out to your inventory representative at The Trade Desk for more information. PubDesk will expand to SSPs soon. 

• Are you an advertiser? Reach out to your representative at The Trade Desk to learn how PubDesk can help improve inventory quality and supply chain efficiency for your campaigns. 

This information is provided solely for background and is not a representation or guarantee of any future performance.