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Create local campaigns in bulk with geography lists

An illustration showing the programmatic table, and a graphic showing Kokai's new feature that allows users to create campaigns in bulk using geography lists.

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What it is

Local advertising is one of the most effective ways to make brand messaging resonate in different markets. From car dealerships and chain restaurants to local insurance brokers and amusement parks, advertisers know that tailoring creative to local audiences amplifies relevance and impact. 

The Trade Desk introduces a new workflow for advertisers interested in setting up geography-specific campaigns quickly. It’s a “bulk campaign” creation process that starts with your geo lists. 

What’s new

If you’re accustomed to allocating your campaign budget to specific markets and regions, then you know the time and effort that’s needed to support creating hundreds (even thousands) of campaigns and ad groups. Some of the most experienced traders manage this scale by combining our platform’s advanced settings with their expertise in Excel or other spreadsheet tools. 

But what if there was an easier way? 

To help save traders time and decrease the learning curve for those new to local advertising, we’ve introduced an in-platform workflow that removes several steps of the overall process. Now you can create local campaigns in bulk that can include geo, budget, frequency, audience, and funnel location settings. 

  • Quickly create campaign “shells” with your geography list: For every country, state, designated market area (DMA), or zip code on your geography list, one campaign shell will be generated. 

  • Get more leverage by selecting your desired channels: Each geo will have additional campaign shells generated for every channel selected — saving you more time. 

  • Apply your budgets: Allocate your desired budgets for every geo and channel combination, consolidating budget setup on a single page. 

  • Create ad groups for all your campaigns: Quickly create thousands of ad groups across all your campaigns by applying audiences. 

Want to break out more campaigns by channel too? Add in your channel preferences before applying your geo list to create more campaign shells in the workflow. 

This capability is now available for all Kokai users. Select the option to “create your campaigns by geo” under the ellipsis to the right of the “create campaign” option within the platform.

This information is provided solely for background and is not a representation or guarantee of any future performance.