We’re transforming media for the benefit of humankind

The Trade Desk: Media for Humankind

Advertising — it’s what fuels the open internet and supports content creators, journalists, and the open exchange of information and ideas. We built our media-buying platform to power a more engaging and inspiring ecosystem for everyone.

Our mission is to transform media for the benefit of humankind. How? By helping brands deliver a more insightful and relevant ad experience for consumers, and setting a new standard for global reach, accuracy, and transparency. Learn what makes us different.

Independence.

We’re on the buy side. Which is everyone’s side. We never steer you toward our own media assets, because we don’t own any. It’s that simple.

Reach.

One billion. That’s how many more people you can reach with The Trade Desk than with other major media-buying platforms.

Objectivity.

We want you to spend your ad dollars where your data leads you. That allows for transparency in everything we do — from pricing and inventory to measurement and reporting.

Open.

An open internet starts with an open platform. Which is why we built one. Our APIs are open, too, so you get more value from your first-party data.

The whole of media should work for all of us, not just some of us.

Learn More

Twitter

RT @CNBCtech: The Trade Desk's new ad campaign pokes Google and Facebook in the ribs https://t.co/XqCEWP5kfc

September 23

CEO @jefftgreen reveals our #MediaforHumankind campaign and discusses how The Trade Desk is fueling the open intern… https://t.co/3Ll6UqWJ8H

September 23

There’s so more that our industry can do to move the needle on climate change. That's why we're proud to take the… https://t.co/UysXGdWY68

September 20

What will the advertising industry look like 5 years from now? Stephanie Famolaro, our Director of Business Develop… https://t.co/IDYEBPmkMo

September 20