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Let AI help you do the heavy lifting with Koa Optimizations

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Artificial intelligence has reshaped programmatic advertising. Introduced in 2018, Koa is The Trade Desk’s own purpose-built AI engine, designed to help traders make smarter decisions across the open internet. What makes Koa AI unique in today’s programmatic ecosystem is its ability as a copilot to allow traders on The Trade Desk’s platform to pair powerful machine learning that analyzes billions of signals with the transparency and control needed to aim to reach the right audience at the right price. 

And now, Koa’s in-flight, multifaceted optimizations are more powerful and accessible. Recent enhancements expand the power of the Koa AI engine within Kokai, adding capabilities like value-based bidding and making in-flight optimizations more accessible to traders. These updates build on Koa’s long-standing ability to analyze bidstream dimensions and optimize across site, format, and device. 

Turn on Koa Optimizations 

Koa Optimizations is an AI-driven feature that, if utilized on the platform, can automatically prioritize spend toward the strategies that are driving the most performance. Enabling it in Kokai can help you optimize your campaigns, even in PMP deals. 

In this Trader Tips episode, Vanitha Sivakumaran, a senior trading specialist from The Trade Desk’s London office, explains how Kokai’s AI can act as a copilot for traders. 

Vanitha Sivakumaran headshot

Trader Tip:

“[With Koa Optimizations], traders can select from up to 10 dimensions — which ones they want to select to get extra help and which ones they want to keep off because they have time to focus on it.”

 — Vanitha Sivakumaran, Senior Trading Specialist, The Trade Desk

Explore more use cases 

Imagine that a sneaker brand is running a promotional campaign to help drive sales. The trader knows from past campaigns that 50% of purchases tend to come from one region, so they naturally (and manually) optimize for geo. They also notice that iPhone users regularly convert at a higher rate, so they set bid factors toward iOS. 

For everything else (including site, format, and ad environment), the trader enables Koa Optimizations, which leverages AI to help automatically prioritize the most efficient pockets of inventory. This results in a campaign that combines human knowledge with machine intelligence to help drive business outcomes. 

UP NEXT

How a cleaner supply path and Blue Lists can lead to better outcomes

Watch Nathan Taylor-Billings of IPG Mediabrands discuss how Kokai helps his team drive value for his clients in this episode of Trader Tips.

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