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The world’s largest marketplace of retail data partners. At your fingertips.

Reach your audience with greater precision and you can drive more sales with retail media solutions on The Trade Desk.

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Elevate your open internet campaigns

Activate data from our marketplace of retail partners globally to help you reach the right audience and drive growth for your business, all in one place.

  • Drive unique reach while maintaining precise targeting

  • Connect your full-funnel media investment to sales outcomes

  • Drive efficiency with holistic activation in a self-service platform 

Our partners

Ready to activate a full-funnel retail data campaign?

What is Retail Media?

In short, Retail Media refers to the digital advertising space, retail data assets, and in-store opportunities that a retailer provides to help power a marketer’s advertising campaigns.

Activate Retail Data

Reach the right audience at every stage of the customer journey

Our retail data marketplace gives marketers access to purchase data, helping them reach the right customers wherever they consume media online — from mobile to audio to Connected TV and beyond.

Measure what matters

Connect campaigns to online and in-store sales

With retail data, you can connect your marketing efforts to online and in-store sales. Our transparent in-flight reporting helps you understand how customers are engaging with your brand and make campaign optimizations on the fly.

case studies

Retail data success stories

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Working with The Trade Desk enabled us to try something we had never done before — merge our brand and retail sales campaigns seamlessly into a full-funnel, omnichannel campaign.

Tatsuya Sakai, Senior Director
Shopper Marketing, PepsiCo

%
higher return on ad spend (ROAS)
%
higher conversion rate

Learn how to leverage retail data for programmatic advertising with Edge Academy courses

More resources to help you grow your brand with retail data

What is Retail Data vs. Retail Media?

Retail media helps you find and reach your best customers — plus millions of new ones — right when it matters.