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How to plan local campaigns at scale

Local advertisers face a growing challenge: reaching audiences across multiple markets and channels with campaigns that are both efficient and measurable. Geo lists can help you make that work easier. Designed for scale and simplicity, geo lists bring the full power of the platform into a familiar workflow, aiming to help marketers plan and optimize local campaigns more efficiently.

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As consumer behavior spreads across connected TV (CTV), mobile, digital audio, and more, local media planning has become increasingly complex. Many teams now oversee hundreds of smaller campaigns — each with its own budget, timing, and targeting requirements. Manually managing that volume can take time and limit advertisers’ ability to react quickly when market conditions change.

Geo lists can help marketers meet this moment by powering the planning, launching, and optimizations of local campaigns at scale. They offer the flexibility to coordinate spend across geographies, adjust in real time, and maintain visibility into performance through a single, familiar workflow.

How Kokai can help make local campaigns more efficient and measurable

Marketers who have planned and run local ad campaigns know it to be a uniquely challenging task. Imagine a tier 2 auto marketer with 50 unique market-level campaigns to set up, QA, and optimize for full delivery and performance. Say each campaign requires its own budget allocated across four to five specific audience and targeting strategies. That adds up to as many as 250 unique ad groups for a trader to monitor and manage.

Running local campaigns powered by geo lists within our platform can significantly simplify this process.

Our latest in-platform creation tool is designed to bring efficiency and intelligence to local media buying, allowing advertisers to manage large-scale, omnichannel campaigns using a single spreadsheet. No new systems, APIs, or coding required.

The key benefits for advertisers are:

  • Centralized setup: Build and update campaigns across multiple regions in one document.
  • Shared settings: Apply consistent budgets, targeting, and pacing across geographies.
  • Faster activation: Upload new files to update campaigns quickly and at scale.
  • Omnichannel reach: Plan and activate campaigns across CTV, mobile, display, and digital audio

This combination of scale and simplicity can help advertisers spend less time managing logistics and more time refining their strategy.


How key industries can work toward simplifying local media planning

Advertisers across sectors and industries can see the impact of this local-first approach


By helping advertisers in these sectors plan more effectively, local campaigns powered by geo lists can help bring enterprise-level precision to local teams and agencies of every size.

Why smarter local planning drives better results

The benefits of local campaign planning with Kokai start with advertisers. Better local planning means advertisers can typically launch campaigns faster, adjust them in real time, and align them more closely with business goals. That’s because when marketers plan and optimize more efficiently, their media investments typically go further, and their messages can reach the right audiences with greater consistency and relevance.

Ready to learn how The Trade Desk’s local media-planning tool can help you plan and optimize local campaigns more efficiently? Contact your representative at The Trade Desk today.

This information is provided solely for background and is not a representation or guarantee of any future performance.