The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Scale your campaigns with retail data segments

Retail data is a valuable tool that can help traders discover and reach high-intent audiences, even for brands without products on retail shelves.

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The latest

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Case Studies Omnichannel

Omnichannel vs. multichannel: How Danone Actimel boosted full-funnel metrics

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Insights Retail

How to win electronics shoppers this holiday season

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Resources Our platform

How publishers boosted revenue with OpenPath (infographic)

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Insights Data and measurement

The Premium Payoff Report

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Resources Data and measurement

How to improve your MMMs with better inputs

Resources Our platform

A guide to upfront planning in 5 essential steps

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Resources Our platform

The trader’s guide to supply path optimization (SPO)

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Resources Our platform

OpenAds: Enabling the most trusted, efficient ad auction

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Resources Omnichannel

Moderna seizes the omnichannel opportunity

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Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Get to know the Kokai platform update

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