The Resource Desk | The Trade Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Connected TV

A guide to reaching sports fans with decisioned media

Learn how you can take advantage of platform features to strategically plan, execute, and measure campaigns holistically.

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The latest

Logos of OpenMind (a division of Path GmbH) and Nestle Purina sit against a red tinted background image of a woman kissing her cat

Case Studies Omnichannel

PURINA’s omnichannel strategy reaches customers at 33% lower cost

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Resources Our platform

Effortlessly create audio ads in Kokai’s Creative Library

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Case Studies Identity

Metricon embraces omnichannel first-party data, generating 72% of online leads

Case Studies Our platform

The Arena Group boosts revenue by 79% with OpenPath

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Resources Our platform

Drive better outcomes with the latest platform innovations

Case Studies Connected TV

Henkel got2b boosts reach by 23% with third-party data targeting on CTV

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Resources Our platform

Improved campaign quality assurance process

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Resources Omnichannel

Webinar: Deep dive into the evolving auto purchase journey

Case Studies Our platform

MagentaTV campaign generates 11x higher post-click conversion volume with Kokai

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Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

CTV is where Gen Zers are most likely to see your ad

Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.

Find out why

The Trade Desk Intelligence - Data vis

Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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