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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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First-party data offers a competitive edge for European advertisers

First-party data offers a strategic advantage to advertisers in Europe. When used responsibly, it helps brands reach the right audiences, measure impact more accurately, and build a stronger foundation for the post-cookie future.

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The latest

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Insights Omnichannel

There are 2 kinds of personal-care shoppers. Here’s how to reach them.

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Resources Our platform

New suggested report templates help you optimize campaigns faster

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Resources Data and measurement

Best practices for getting the most out of your marketing mix model

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Insights Retail

Instant Intelligence: How consumers are responding to tariff-fueled price hikes

Insights Omnichannel

The Omnichannel Report: Australia

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Resources Our platform

AI makes the Kokai platform experience more powerful for advertisers

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Case Studies Connected TV

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

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Resources Retail

Growing your audience with retail data

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Case Studies Omnichannel

PURINA’s omnichannel strategy reaches customers at 33% lower cost

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INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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