The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

AI makes the Kokai platform experience more powerful for advertisers

AI works best when human input guides it. Kokai’s AI capabilities are unique in prioritizing the “human touch,” unlike the AI solutions from many other media buying platforms. By keeping control in advertisers’ hands, our AI solutions work for you, not in place of you.

Read more

Graphic of a blue object representing AI transparency on a purple background for The Trade Desk

The latest

A shipping container ship holding containers and an oversized piggy bank, with an upward trending line circling it.

Insights Retail

Instant Intelligence: How consumers are responding to tariff-fueled price hikes

Insights Omnichannel

The Omnichannel Report: Australia

Logos of Comscore x FlexPoint Media against a yellow tinted background image of a person's head while they watch television

Case Studies Connected TV

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

Image shows a trio of flowers above soil containing interconnected digital circuits and colored squares, against a light blue background.

Resources Retail

Growing your audience with retail data

Logos of OpenMind (a division of Path GmbH) and Nestle Purina sit against a red tinted background image of a woman kissing her black cat.

Case Studies Omnichannel

PURINA’s omnichannel strategy reaches customers at 33% lower cost

Red graphic with "Creative Library (CL)" tile from The Trade Desk platform.

Resources Our platform

Effortlessly create audio ads in Kokai’s Creative Library

Logos of Metricon and Starcom against a blue tinted background image of a group of friends laughing and watching TV

Case Studies Identity

Metricon embraces omnichannel first-party data, generating 72% of online leads

Case Studies Our platform

The Arena Group boosts revenue by 79% with OpenPath

Graphic of a soccer ball, football and basketball all going into a soccer goal net.

Resources Connected TV

A guide to reaching sports fans with decisioned media

A problem occurred, please try again later.

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

Learn more

Bar chart titled "A shift in U.S. shopping behavior"

Get to know the Kokai platform update

VIEW MORE

Resources Our platform

Step into the future of media buying

Graphic of a computer with the Programmatic Table - Kokai, The Resource Desk

Resources Our platform

3 tips to maximize the value of campaign seeds

Graphic shows a box with the letters "Se" and "Seeds" below it against a green background with flowers

Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.