The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Create campaigns faster with a simplified workflow

This upgraded campaign experience puts all the essential campaign setup elements at your fingertips, giving you more control and making it easier than ever to launch with ease and efficiency.

Read more

An illustration showing the programmatic table with the Campaigns tile highlighted.

The latest

Graphic for Bell Media x The Resource Desk article - 5 gold devices surrounded by ropes

Resources Omnichannel

Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels

An illustration showing a web browser folded up like a treasure map and multiple paths leading to the center of the map, which is marked with a shopping cart icon. A compass sits next to the browser.

Insights Retail

The loyalty paradox: Why shoppers still choose brands over bargains

Cover of Pharma Marketing Report 2025 with illustration of a laptop, smartphone, stethoscope, ID badge, and earbuds highlighting strategies to reach health care providers.

Insights Omnichannel

The Pharma Marketing Report

Case Studies Retail

Cheez-It attracts U.K. snackers with an omnichannel strategy powered by retail data

Case Studies Our platform

Media agency Together breaks through with decisioned media buying on Kokai

Illustration of a computer monitor with a stethoscope on the screen and an ID badge nearby, symbolizing digital healthcare and technology.

Insights Omnichannel

Webinar: How HCPs really engage with media

Resources Our platform

How to drive outcomes with SPO and Blue Lists

Blue graphic of a carton of french fries with a mobile phone behind it and "Wallet Watch" icon in the top right corner

Insights Retail

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Graphic of a green and blue plug with sparkles around it

Resources Our platform

Supercharge your creative strategy with generative AI solutions

A problem occurred, please try again later.

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

Learn more

Get to know the Kokai platform update

VIEW MORE

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.