The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

A guide to marketing with confidence in uncertain times

When markets fluctuate and budgets tighten, the brands that adapt win. This guide explores how marketers can stay flexible, accountable, and growth-minded in times of economic uncertainty — with proven strategies, real-world examples, and programmatic tools built to meet the moment.

Read more

Blue GIF of a graphic representing an Economic Uncertantity Guide from The Resource Desk

The latest

Woman riding the train and looking at her mobile phone.

Insights Omnichannel

Making the most of every channel

Green background with an art board and the text "Introducing Galileo" on the board

Resources Identity

How to maximize the value of first-party data with Galileo

Promotional image featuring ZURU, Walmart Connect, and The Trade Desk logos overlaid on a scene of a woman smiling while feeding a cat, with a play button icon indicating video content.

Case Studies Retail

Retail data case study: ZURU and Goodlands’ Walmart DSP success

An icon of a clock with a progress indicator, displayed on a white square over a gradient background of blue, yellow, and pink with block-like patterns.

Resources Our platform

Meet the Kokai tools designed to save you time

Illustration of a shopping cart in a store aisle filled with financial and data-related icons, symbolizing consumer spending and economic analysis.

Insights Retail

What CPG marketers need to know about today’s cost-conscious shoppers

Illustration of a shopping cart with backpacks under a striped beach umbrella, placed on a smartphone screen resembling a beach towel, symbolizing online back-to-school shopping.

Insights Retail

Instant Intelligence: The back-to-school shopping rush is already underway

Yellow graphic with the Channels tile, from the Programmatic Table on Kokai - The Trade Desk

Resources Our platform

Streamline your cross-channel marketing with omnichannel optimization

Illustration of a blue wallet with travel and money-themed patches being stitched with a coin and thread, labeled "Wallet Watch" in the corner.

Insights Retail

Instant Intelligence: How consumers in 4 global markets are feeling the pinch of tariffs

Blue graphic of a line chart going upwards from a digital map, to represent the Haworth Comscore Partnership x The Trade Desk

Resources Our platform

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

A problem occurred, please try again later.

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

The back-to-school shopping rush is already underway

New consumer research shows that the majority of parents and college students begin shopping well before the traditional end-of-summer rush.

Learn more

The Trade Desk Intelligence - Back to school - Data vis

The Trade Desk Intelligence - Back to school - Data vis

Get to know the Kokai platform update

VIEW MORE

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.