The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

How to drive outcomes with SPO and Blue Lists

In programmatic, every impression counts and so does how you access it. That’s where supply path optimization (SPO) and Blue Lists come in.

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Case Studies Our platform

Media agency Together breaks through with decisioned media buying on Kokai

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Insights Retail

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

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Resources Our platform

Supercharge your creative strategy with generative AI solutions

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Resources Data and measurement

How McDonald’s Canada and OMD are maximizing results with first-party data

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Insights Retail

People shopping for credit cards move fast. Are your campaigns keeping pace?

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Resources Omnichannel

Your guide to reaching patients where it matters most

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Resources Retail

Beyond ROAS: Unlocking the full power of retail data

India Omnichannel Report Cover - The Trade Desk Intelligence

Insights Omnichannel

The Omnichannel Report: India

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Insights Omnichannel

Digital divides: How to map your marketing strategy to generational media habits

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Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

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Get to know the Kokai platform update

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