The Resource Desk | The Trade Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Drive better outcomes with the latest platform innovations

Learn how you can take advantage of platform features to strategically plan, execute, and measure campaigns holistically.

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The latest

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Case Studies Identity

Metricon embraces omnichannel first-party data, generating 72% of online leads

Case Studies Our platform

The Arena Group boosts revenue by 79% with OpenPath

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Resources Connected TV

A guide to reaching sports fans with decisioned media

Case Studies Connected TV

Henkel got2b boosts reach by 23% with third-party data targeting on CTV

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Resources Our platform

Improved campaign quality assurance process

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Resources Omnichannel

Webinar: Deep dive into the evolving auto purchase journey

Case Studies Our platform

MagentaTV campaign generates 11x higher post-click conversion volume with Kokai

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Resources Omnichannel

Your 3‑step guide to implementing impactful omnichannel campaigns

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Case Studies Omnichannel

Asahi grows online sales by 4x with UID2 omnichannel strategy

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INSTANT INTELLIGENCE

CTV is where Gen Zers are most likely to see your ad

Research reveals that Gen Z prefers ads on CTV over other digital channels. Our omnichannel report provides key insights and advertising tips on how to reach them.

Find out why

The Trade Desk Intelligence - Data vis

Get to know the Kokai platform update

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Resources Our platform

Step into the future of media buying

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Resources Our platform

3 tips to maximize the value of campaign seeds

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Resources Our platform

Unlock better campaign performance with the Decision Power and Relevance metrics

"Introducing Decision Power Score" by The Trade Desk

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