The Resource Desk
Retail media

Retail media

Discover how to harness the power of retailer first-party data to reach shoppers

The latest

The Trade Desk - Retail data playbook - A practical guide to leveraging off-site retail data in all your marketing campaigns

Resources

Unlock full-funnel outcomes with retail data

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Resources

Holiday retail segments can help advertisers build on shopping season momentum

Image shows a Ferrero Rocher ice cream bar. Ferrero Rocher, Dentsu X, Rewe Group logos are pictured in the top left corner of the image

Case Studies

Ferrero Rocher Ice Cream activates retail data across online video, boosting brand consideration by 25%

Kellogs x The Trade Desk - Case Study

Case Studies

Kellogg’s boosts sales by 187% with a BVOD campaign powered by retail data

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Resources

Brands around the world find value in retail data (infographic)

Blue graphic representing AI powered retail data in advertising

Resources

Discover the benefits of AI-powered retail data

Graphic show a laptop adorned with Christmas lights. Browser on laptop reads: What data would you like to use to build your lookalike model?

Resources

It’s time to start planning your holiday advertising strategy

Case Studies

Zespri sees 5% sales lift for kiwifruit with unique retail data solution

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Resources

How to activate retail data at all stages of the sales funnel

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