Link to The Trade Desk Home Page

Our platform

Streamline your deal and Sellers and Publishers 500+ targeting

Illustration of Kokai's programmatic table, with the FWD (Forward Market and Deals) tile highlighted in the center of the illustration.

Share:

Note: This article was updated to include new information on how to get access to the features listed on March 3, 2026

What it is

Efficiently managing deal targeting is critical for traders, especially when campaigns span multiple publishers and marketplace settings. This Kokai update simplifies the experience by bringing deal and marketplace controls into a single, streamlined view, so you can understand your setup and make quick adjustments.

What’s new

Advertisers typically reach audiences in one of two ways:

  • A marketplace-led strategy, such as targeting the Sellers and Publishers 500+ for broad, high-quality scale
  • A publisher-led strategy, focusing on individual publishers and curating deals for specific environments
Alt text: Modal titled “Marketplace targeting” showing selectable options for Sellers and Publishers 500+ (recommended and selected), Open Market, and Deals only, with Cancel and Save buttons at the bottom.

This update supports both approaches by centralizing inventory decisions within one redesigned Forward (FWD) tile. With this new experience, you can:

  • View all inventory settings in one place: See targeted deals and marketplace selections together within a single tile view.
  • Apply deals faster: Instantly add one or multiple deals to your ad group directly from the Forward (FWD) tile.
  • Control marketplace targeting with a toggle: Turn the Sellers and Publishers 500+ on or off without navigating across other tiles.

FYI

You can bulk edit content signals, such as genre, and quality settings, such as TV Quality Index (TVQI) and ad load, directly from your campaign overview page. Simply select the ad groups you’d like to edit.

Interface titled “Add deals” displaying a sortable table of CTV 2026 marketplace deals with columns for Deal Name, DQS, and Relevance, where two deals are selected and one is available to add.

How to get access

This feature is now in open beta. To get started, reach out to your representative at The Trade Desk and then take the following steps:

  1. Navigate to the Forward (FWD) tile.
  2. Use the landing page to review targeted deals or adjust marketplace settings.
  3. Explore the new filters and deal selection flows to further refine your inventory strategy. 

Click here for a deeper walk-through of deal and marketplace targeting, or reach out to your representative for additional guidance.

This information is provided solely for background and is not a representation or guarantee of any future performance.