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Artificial Intelligence

Meet the all-new Koa™

Make smarter decisions faster so you can fuel lasting growth for your business with the help of our powerful AI.

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The proof is in the performance

x: reach

%: lower CPA

%: more savings

Source: The Trade Desk platform data. This information is provided for illustrative purposes only and is not a guarantee of future performance.

Optimized for your outcomes

Koa optimizes toward what matters most to your business — not ours. It evaluates tens of millions of impressions every second across the open internet to help you identify the audiences and opportunities most likely to drive the outcomes you care about.

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Designed to amplify your expertise, not replace it

You bring the goals, strategy, and context that matter to your business. Koa brings the speed, scale, and intelligence that power the platform, helping you make smarter decisions and drive better outcomes across every stage of your strategy.

Audience and identity

Build and expand reach to high-value audiences more effectively using AI-driven data and identity solutions.

Campaign optimization

Continuously refine bidding, pacing, and delivery across channels to improve performance in real time.

Measurement and insights

Understand what’s working and why — and continuously optimize toward your outcomes.

Meet your new AI assistant

The next evolution of Koa puts the power of our platform intelligence at your fingertips through a conversational experience designed to help you move from question to action faster.

Koa’s conversational experience is currently in closed beta. Not all capabilities mentioned here are currently available, and we intend to continue rolling out enhancements over time. Any references to upcoming capabilities are provided for informational purposes only and are subject to change.

Explore what’s coming to Koa

Discover how Koa can help you find answers, solve problems, uncover insights, and take action across your workflow. Powered by a growing set of specialized AI agents, Koa brings the capabilities you need together in one seamless experience.

70% faster access to the answers you need

Early testing shows users find troubleshooting insights, reporting data, and help resources significantly faster with the Al assistant.

AI you can trust. And verify.

As AI becomes more capable, understanding how it works matters just as much as the results it delivers. That’s why Koa was designed with transparency, safety, and control built in from the start.