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Use bulk editing when scaling campaigns across geographies

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The Geography (G) tile in the Kokai platform experience consolidates all geo-related features in one place — so it’s easy to apply geographic settings and then search, filter, sort by geographical performance, and bulk edit. 

You can see information like how much you’ve spent across different cities, the average CPM for each, and even primary key performance indicators (KPIs) broken down by location.

Hear Cindy Gotama’s advice about how she uses the Geography (G) tile to inform her strategies and deliver results for her clients. 

Headshot - Cindy - The Trade Desk

Trader Tip:

“Geography allows you to find users where they are in that exact moment. … Since there might be a lot of geos to go through, bulk editing has really helped me as a trader.” 
 — Cindy Gotama, Trading Specialist, The Trade Desk 

Explore more use cases 

Geography is a key variable in campaign delivery and performance. To optimize a campaign, you often need to activate updates against this dimension. Geographical insights can also be critical planning tools for future flights and campaigns. 

For example, if you’re running a campaign for a quick-service restaurant (QSR), you might want to target customers within a certain distance of specific locations. Under the Geography (G) tile, you can set a geo-fence to only reach users within optimum distances of the desired location. 

Or, perhaps, you’re running a global campaign for a cruise line. You can use geo insights to see which cities or regions are driving the most return on investment (ROI), optimizing mid-flight and informing future planning. 

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