Experience the next generation of AI assistance with Koa Agents

Several new product highlights mentioned are currently in closed beta. Initial capabilities may vary, and The Trade Desk plans to introduce additional functionality over time. This information is provided solely for background and is not a representation or guarantee of any future availability. Any timelines and information included are not guaranteed and are subject to change.

What it is 

AI is creating new ways for media buyers to work through complexity and streamline their workflows. In Kokai, that experience is taking shape through Koa™. 

For years, Koa has helped power smarter bidding, pacing, and performance in The Trade Desk. Now, it is evolving into a conversational AI assistant that can help you move from question to next action faster, while keeping decisions in your hands. 

What’s new 

Koa’s conversational experience is in closed beta, providing a single entry point to a growing set of specialized Koa Agents. Through natural language, Koa can help advertisers find answers, identify next steps, and navigate common platform workflows more efficiently. 

The initial closed beta includes four Koa Agents, each with expertise in a specific area of the platform: help and search, campaign creation, insights (for performance analysis and reporting), and troubleshooting. 

Help & search 

Ask Koa questions about your campaigns, platform setup, or available platform guidance without searching across the UI or documentation. You can also use Koa to find campaigns, ad groups, campaign creatives, and other platform objectives by describing what you’re looking for. 

Example prompts include: 

• How do I set up conversion tracking? 

• Where can I find the creative associated with this campaign? 

Campaign creation 

Upload a media plan in the format you already use, and Koa can help build out your campaign structure. It can ask clarifying questions, flag potential errors or inconsistencies, and keep review and approval in your hands before anything moves forward. 

Example prompts include: 

• Build a campaign based on this media plan. 

• Review this media plan and flag any potential setup issues. 

Insights 

Ask Koa questions about campaign pacing and performance in natural language and receive data-backed answers in seconds. 

Example prompts include: 

• What are the biggest opportunities to improve performance right now? 

• Which publishers are over- or underdelivering? 

Troubleshooting 

When a campaign needs attention, Koa can diagnose the issue, explain the potential cause, and recommend specific fixes. You decide which fixes to apply. 

Example prompts include: 

• Why isn’t this ad group spending at all? 

• Which campaigns require my attention most urgently, and why? 

How Koa keeps you in control 

Koa operates within your existing permissions. It can only use the campaign, settings, and data available to you. 

Recommendations remain optional. Koa can suggest next steps and point you toward a relevant workflow, but you stay in control of the final decision. If you’d rather work manually, the same platform controls remain available. 

Access 

Koa’s conversational experience is currently in closed beta, available to select advertisers to start. 

To learn more, reach out to your account team at The Trade Desk.