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Identify campaign blockers from the Programmatic Table

An illustration showing the programmatic table, and a graphic showing Kokai's new feature that allows users to turn on troubleshooting insights to identify campaign blockers.

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What it is 

In the Kokai platform experience, the more advanced targeting capabilities are available in the Programmatic Table. From audience to inventory to geography to time of day, there are many targeting strategies traders can employ. But too many parameters can prevent your campaign from spending its full budget. To help you stay one step ahead, the platform now surfaces helpful troubleshooting insights right in the Programmatic Table UI. 

What’s new

Now you can see how your various targeting settings could be restricting campaign scale right from the Programmatic Table view within an ad group. Toggling on the “Show me” feature enables you to: 

  • Better understand your targeting settings: View more detailed metadata surfaced on individual tiles to understand your ad group-level settings more easily at a glance. 

  • Quickly identify restrictions that are affecting scale: Check the excluded opportunities on various tiles to get a sense of the percentage of biddable inventory that is being restrained by your settings. 

  • Expand targeting to help improve pacing or performance: Click into individual tiles with the highest percentage of excluded opportunities to make changes, improve pacing, and increase your Decision Power Score. 

Viewability tile on The Trade Desk's Programmatic Table

FYI

“Scale constrained” tells you how much your ad group could scale if you removed the targeting setting but kept all other settings the same. 

How to get access 

Look for the following updates to your Kokai platform experience: 

  • Always-on insights directly on the Programmatic Table: Toggle on the “Show me” button to highlight the different settings where the restricted scale metric is available. 

  • Additional guidance in the forecast snapshot: Get a list view of your campaign’s blockers along with additional metadata directly from the forecast snapshot. 

This information is provided solely for background and is not a representation or guarantee of any future performance.