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Use the forecast snapshot to help you set bid ranges

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Setting your base and max bid thresholds is among the most important decisions a trader makes — it can significantly affect the pacing and overall performance of a campaign. 

The Base Bid and Max Bid (Bb) tile in the Kokai platform experience shows how bids are being set across the platform for ad groups similar to yours. You can use these insights to set competitive bids across campaigns. 

Hear Tom Clarke’s advice about how he uses the Base Bid and Max Bid (Bb) tile in conjunction with the forecast snapshot to inform his strategies and deliver results for his clients. 

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Trader Tip

“One of the things I find really helpful within Kokai is the forecast snapshot. You can get really quick and easy live updates and forecasts on what your changes are going to do to your campaign pacing — and you get that feedback instantly.” 
 — Tom Clarke, Senior Trading Specialist, The Trade Desk

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When you’ve worked hard to define an audience and set the parameters for your campaign, you’ll want to bid competitively to win as many of those impressions as possible. 

Using the Base Bid and Max Bid (Bb) tile, you don’t need to use a “guess and check” strategy to find out if your bids are competitive. If you’re experiencing pacing issues, as detailed by the forecast snapshot, you can see if your bidding strategy is a potential culprit. But you also don’t want to overpay. The max bid lets you set a hard cap, so you never overbid. 

The Base Bid and Max Bid (Bb) tile and the forecast snapshot give you the tools and data you need to make the smartest, most informed bidding decisions for your campaigns. 

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