Resources Omnichannel
Research finds omnichannel campaigns outperform multichannel on every metric measured

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Omnichannel campaigns, where multiple channels share a common objective, perform best when each channel works in sync to connect with consumers across key moments. But achieving that level of coordination has historically required time-consuming manual work for media buyers, making it difficult to manage and even harder to measure the impact.
Kokai’s new omnichannel optimization changes that.
Omnichannel optimization automates cross-channel delivery, helping you steer impressions toward top performing paths across multiple channels. It also includes a built-in control group, so you can clearly measure the value of coordinated, cross-channel marketing. Proving the value of a connected omnichannel strategy has never been easier.
By enabling omnichannel optimizations across a campaign, you can:
You will first need to set up a campaign group with two or more channels that share the same goal. Campaign groups can be managed in the Campaigns/Brands (Ca) tile of a campaign.
All Kokai users can access this feature within the Channels (Ch) tile of a campaign.
Resources Omnichannel
Resources Omnichannel
Resources Omnichannel