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Best practices, how-to guides, insights, and inspiration for ad pros
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Don’t block the news. Buy the best of it with News Navigator.
Case Studies Identity
McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift
Resources Identity
A playbook to reaching the right audience, wherever they are.
Resources Our platform
How to make the most of programmatic buying on the open internet
Insights Connected TV
Instant Intelligence: CTV is where Gen Zers are most likely to see your ad
Resources Our platform
Refine your audience strategy at the impression level with Prism
Resources Our platform
OpenPath: Creating supply path efficiency for advertisers and publishers
Resources Connected TV
How to approach CTV advertising in 2025 with The Trade Desk
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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