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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

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Browse resources and insights

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Showing 136-144 of 425 Results

Logos of OpenMind (a division of Path GmbH) and Nestle Purina sit against a red tinted background image of a woman kissing her black cat.

Case Studies Omnichannel

PURINA’s omnichannel strategy reaches customers at 33% lower cost

Red graphic with "Creative Library (CL)" tile from The Trade Desk platform.

Resources Our platform

Effortlessly create audio ads in Kokai’s Creative Library

Logos of Metricon and Starcom against a blue tinted background image of a group of friends laughing and watching TV

Case Studies Identity

Metricon embraces omnichannel first-party data, generating 72% of online leads

Case Studies Publishers

The Arena Group boosts revenue by 79% with OpenPath

Graphic of a soccer ball, football and basketball all going into a soccer goal net.

Resources Connected TV

A guide to reaching sports fans with decisioned media

A black upward-trending bar chart with an arrow is centered on a white square, set against a gradient blue and yellow background with faint grid lines.

Resources Our platform

Drive better outcomes with the latest platform innovations

Case Studies Connected TV

Henkel got2b boosts reach by 23% with third-party data targeting on CTV

Yellow graphic with "The Campaigns (Ca)" tile from The Trade Desk platform and an icon in the top corner that reads "Kokai Update"

Resources Our platform

Improved campaign quality assurance process

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Resources Omnichannel

Everything you need to know about the car buyers’ path to purchase

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

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