Case Studies Our platform
Best practices, how-to guides, insights, and inspiration for ad pros
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Resources Omnichannel
Your 3‑step guide to implementing impactful omnichannel campaigns
Case Studies Identity
Asahi grows online sales by 4x with UID2 omnichannel strategy
Insights Omnichannel
Behind the research: The untapped opportunity of omnichannel
Resources Data and measurement
The premium internet: Where brands can reach audiences and activate first-party data
Insights Connected TV
35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.
Case Studies Omnichannel
IKEA builds on omnichannel success to drive 339% increase in conversions
Resources Our platform
Get to know the revamped contextual marketplace
Case Studies Publishers
NY Post grows programmatic revenue by 97% with OpenPath
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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