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Move faster with Kokai’s newest enhancements

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Kokai is designed to help traders move faster, work smarter, and drive stronger advertising results. With the latest platform enhancements, traders have even more control and can get campaigns set up with ease. 

Each new enhancement to the Kokai experience benefits platform traders with time-savings and enhanced flexibility. The latest updates to our platform introduce simplified navigation, quicker campaign setup, quality assurance (QA), and more insights. The result is a seamless experience that reduces friction and creates more space for strategy. 

Simplified navigation and triaging 

Quick navigation is essential for traders, especially when building and managing dozens of campaigns. Now you can easily create, triage, and manage campaigns with workflows that get you to where you want to go faster. 

  • Prepare for your next campaign with Libraries: On the left-hand side of the platform, Libraries makes it easy to create and upload the building blocks of your campaign. From here, you can build or upload your audience, creatives, campaign seeds, and lists (geography, contextual, publisher). 

  • Triage your campaign and ad groups from the new homepages: The new advertiser and campaign homepages are now a more prominent part of your platform experience. This means you can easily find and filter your campaigns and ad groups and quickly identify the right ones to focus on first. 

  • Filter and bulk edit campaigns: We’ve added a campaign filter that makes it easier to apply bulk edits across your campaign’s ad groups. Start at the advertiser level, filter to your desired campaigns, and then select all the ad groups you’d like to make edits to. 

  • Easy access to reporting: Whether you’re in an advertiser, campaign, or ad group, you can now use the left-hand navigation to access the reports dashboard with just one click. 

Kayla - Trader Tips Headshot

Trader Tip

“Since the release of Kokai, The Trade Desk has really prioritized ensuring that the new UI streamlines workflows for traders, which ultimately saves time whilst also driving their business outcomes. When you’re managing dozens of campaigns, every click really does count.” 

 — Kayla Forsyth, Trading Specialist, The Trade Desk

Faster campaign creation and management 

In Kokai, traders manage their budgets, allocation strategies, and targeting via their ad groups. Recent ad group enhancements bring efficiency to both campaign creation and QA workflows. 

  • Build omnichannel campaigns faster: Build an omnichannel campaign on a single screen. This design allows you to apply shared and unique settings across multiple new campaigns with fewer clicks and more control. 

  • QA your campaign and ad group settings: View all your campaign and ad group settings more easily with direct access from the homepage. These QA views act as your central hub for navigating to your various campaign and ad group settings.

Joseph Flack, Programmatic Technical Director, Dentsu - Headshot

Trader Tip

“A lot of our global clients run very complex omnichannel campaigns where there’s lots of targeting and lots of audiences. So, I recommend mapping that out at the planning stage in the platform. You’ll want to try to consolidate as much as possible so that we let the platform work hard for us.” 

 — Joseph Flack, Programmatic Technical Director, Dentsu

Flexible and actionable insights 

When you have the right insights, you can make high-impact changes that keep campaigns performing and scaling. The challenge is to ensure that those insights are easy to find and act on, rather than being buried in reports where they can be easily missed. The following changes give you more flexibility, clearer insights, and faster access so that you can make smarter decisions in real time. 

  • Improved tables with customizable lookbacks and KPIs: See your campaign’s performance across all KPIs, with new filters that enable you to customize the time frame you’d like to analyze. 

  • Enhanced pacing metrics: Find the campaigns that need your attention with new daily spend metrics and percentage of forecasted spend in the new advertiser and campaign homepages. 

  • Identify what’s limiting your ad group scale: Using the Programmatic Table view, easily assess how each of your ad group settings impact scale so you can get pacing back on track. (Feature coming soon.) 

Ben Malfatti, Digital Media Manager, Menulog - Headshot

Trader Tip

“Kokai is helping us achieve better campaign outcomes by tapping into data. Use the right view from a planning perspective to see where audiences over-index or under-index — this helps give us a better assumption of where we’re putting our media budget and that gives us peace of mind.”

 — Ben Malfatti, Digital Media Manager, Menulog

With the robust changes in this latest release, you’ll be able to navigate the platform with greater ease and speed. Each update is laser focused on your experience and reflects our deep commitment to our clients. 

Ready to explore the latest features? Reach out to your representative at The Trade Desk to learn more or gain access.