Prescriptive advertising: How HCPs really engage with media

As pharmaceutical advertisers embrace omnichannel marketing and navigate an evolving identity landscape, one audience remains critical to success: health care providers (HCPs). However, media strategies can often miss the mark — failing to align with where and how HCPs consume content. 

Join us for an exclusive webinar uncovering new research from The Trade Desk Intelligence, exploring how HCPs consume content during both their “white coat” working hours and “blue jeans” personal time. You’ll gain data-backed insights into media behaviors, ad recall, attention, and the channels that truly drive impact. 

Register for this webinar to understand: 

• Where HCPs spend time online and how well they recall pharma ads 

• Why physicians are receptive to advertising in premium inventory environments 

• How frequency, relevance, and creative fatigue shape pharma messaging strategy 

• Why personalization matters more than ever across specialties 

This session is a must-attend for health care and pharma industry brand marketers, media strategists, and agency partners looking to refresh their media strategy ahead of Q4 planning. 

Meet our speakers: