Core workflow improvements
In‑line editing, third-party creative uploading, and better first-party data management enable faster changes and enhanced campaign momentum.
Q1 2026 release highlights
New intuitive workflows are here
With The Trade Desk platform’s latest release, you gain access to smoother workflows with improved navigation, as well as better inventory tools to help you move faster with confidence within Kokai.
Core workflow improvements
Bring external creatives into the platform instantly with a new third-party creative upload feature.
Make in-line edits and update key settings directly from overview pages without clicking into individual advertisers, campaigns, or ad groups.
Upload and manage first-party data directly in-platform.
Requires platform login to access
Platform navigation updates
Performance insights and visual cues are now built directly into the campaign overview experience.
New navigation enhancements help users move across campaigns, ad groups, and tiles with less friction.
Better inventory tools
Manage and see all your inventory settings with more clarity and fewer clicks in the redesigned Forward (FWD) tile where you can add deals and marketplace preferences.
Set your campaigns up right from the start, with Inventory and Marketplace selection now built directly into the ad group wizard.
Bulk edit content signals and inventory quality thresholds across tactics, making fast, consistent updates across multiple ad groups at once.
Built to help you move faster
Ready to put these updates to work? Explore the new features in Kokai and unlock the flexibility to focus on what matters most: driving performance and delivering standout results.
This information is provided solely for background and is not a representation or guarantee of any future performance.