A framework for driving performance with programmatic

Despite what many think, the sales funnel is not the same as the consumer journey. Instead, it’s an organizational tool that marketing teams can use to guide their strategies. 

In this webinar, The Trade Desk will present fresh findings from an analysis conducted by The Trade Desk Intelligence and research consultancy Everyday People, uncovering how connecting the funnel is a powerful way to maximize advertising impact. Join us to understand how programmatic advertising can drive performance KPIs and leave with a road map that can help teams collapse silos, strengthen collaboration, and improve performance. 

Register for this webinar to gain: 

• New insights demonstrating how a data-driven media plan that combines brand and performance delivers better outcomes 

• A practical framework for getting on the path to a connected funnel strategy

This session is a must-attend for marketers looking to boost efficiency, close the year with impact, and plan smarter for 2026. 

Meet our speakers: