The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

PubDesk: Helping publishers understand what buyers value

With The Trade Desk, the world’s largest brands are driving campaign performance by advertising in premium environments. Ad buyers use the platform’s advanced, AI-powered decisioning to evaluate and buy the ad inventory they value most. But the publishers who sell that inventory don’t always know which quality and performance signals buyers are prioritizing.

Read more

Green graphics with three phones displaying a visual to represent PubDesk

The latest

Illustration of a gemstone-shaped triangular play button resting on a blue pillow atop a platform, with a remote control in the foreground.

Insights Publishers

Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments

Yellow image of a hand holding two ice cream bars, with the Magnum Ice Cream Company and PHD logos over top

Case Studies Retail Media

Magnum drives 30% incremental sales after blending weather and retail data

Illustration of Kokai's programmatic table, with the FWD (Forward Market and Deals) tile highlighted in the center of the illustration.

Resources Our platform

Streamline your deal and Sellers and Publishers 500+ targeting

Blue graphic - Behind The Research, The Premium Payoff - The Trade Desk Intelligence

Insights Data and measurement

Behind the research: The premium payoff

Group of people watching gymnastics at the Winter Games on their television, with a blue overlay and "Best Western" and "PMG" logos over top

Case Studies Connected TV

Best Western Hotels & Resorts drives 89% incremental reach with live sports

An illustration showing a TV with a gold medal hanging over it. In the center of the medal, there's a play button.

Resources Connected TV

The 2026 winter games in Milan: Your golden opportunity

Graphic of an Olympics banner in a TV with a medal over it

Resources Connected TV

Go for gold: Your checklist for optimizing campaigns for the 2026 winter games in Milan

Smiling man in a beige blazer holding car keys and a smartphone while standing next to a black car outside a modern building.

Case Studies Our platform

Audi achieves 34x growth in first-party data, powering a major EV launch

An illustration of the Kokai programmatic table with an upload icon in the center.

Resources Our platform

Save time with instant third-party creative uploads

A problem occurred, please try again later.

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

Publishers

Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments

Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.

Learn more

Get to know the Kokai platform update

VIEW MORE

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.