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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Generative AI is reshaping how marketers think about creative assets. A recent Gartner survey found that over half of high-performing marketing teams are leveraging GenAI for strategic planning, while 84% are using it for creative development. These generative tools are helping advertisers tailor ad creative to the environments where performance happens at scale.

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INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

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Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.