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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Omnichannel

Learn how Danone Actimel boosted full-funnel metrics

Danone is committed to keeping the U.K.’s immune systems happy and healthy. But how can it reach its most valued customers to keep this promise? With an omnichannel strategy that combines an effective mix of connected channels.

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Danone, The Trade Desk and Waver maker logos over a green image of a woman and child

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Purple graphic of a woman braiding a child's hair with Henkel and WPP Media logos in the center

Case Studies Identity

Schwarzkopf Taft reaches 15% more households with CTV and Identity Alliance

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Resources Our platform

Discover how Kokai’s AI powers measurable business outcomes

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Insights Our platform

Webinar: A framework for driving performance with programmatic

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Case Studies Omnichannel

Georgia Aquarium turns the tide with omnichannel strategy

A smiling person wearing glasses and a light blue shirt sits in a bright modern office with plants and large windows, with a “Trader Tips” graphic and a play button icon on screen.

Resources Our platform

Scale your campaigns with retail data segments

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Insights Retail Media

How to win electronics shoppers this holiday season

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Resources Our platform

How publishers boosted revenue with OpenPath (infographic)

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Insights Data and measurement

The Premium Payoff Report

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Resources Data and measurement

How to improve your MMMs with better inputs

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OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

Get to know the Kokai platform update

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