Power better workflows with Kokai’s latest features

As the Kokai platform experience continues to evolve, each new feature is added to further empower traders. With each update, you’ll find simplified workflows with reduced friction and more of the tools you need to help drive successful campaigns. The platform’s latest enhancements deliver better visibility and enhanced control, as well as new capabilities that help you act faster and optimize confidently. Take advantage of this latest update and shift more of your focus from manual tasks to strategic optimizations. 

Here’s a closer look at how to streamline your day-to-day workflows.

Optimize faster with smarter tools 

If you’re looking to level up as a trader, speed matters. Kokai now offers even more opportunities to improve your pacing and performance, as well as target premium media faster than ever: 

• Troubleshoot ad groups directly from the Programmatic Table: Campaign blockers are surfaced in a list view more clearly in the ad group level, helping you unlock greater Decision Power and prioritize your next steps. 

• Drive more optimizations with new publisher insights: Understand your KPI performance better across geos, ad formats, devices, and publishers. Simply navigate to each tile and apply bid factors on individual dimensions (or in bulk), all without generating a single export. 

• Streamline live events activation and delivery: Access our live event catalog in a single, unified view through the Inventory Selection (IS) tile. Automatic daily cap and budget adjustments help allow for even pacing across sports seasons, while single flight activation can eliminate the need for granular flights or dayparting. 

Gain visibility with flexible controls 

With controls tailored to how you work best, you get a clearer, customizable view of campaign data that makes insights easier to spot. Here’s how: 

• View all campaigns at the partner level: Quickly filter to the campaigns that you need to prioritize from the partner level of portfolio view. Add in pacing metrics and incremental budget metrics to decide which opportunities you’ll pursue first. Learn more. 

• Customize columns and summary rows: Resize and reorder columns based on what you want to see or use the summary row for pacing and performance stats at a glance. 

• Leverage Decision Power to help amplify AI’s impact: Use Decision Power Scores to better understand whether your campaigns are set up for success.

• Identify opportunities to take on incremental budget: Hover over the “Incremental budget” metric to view how much additional budget your campaign can support and how different budget levels can influence its Decision Power Score. 

Build better campaigns in fewer steps 

With the latest update, campaign setup is now even faster. Everything from creative upload to campaign creation and ad group creation has been upgraded, reducing setup time so that you can focus on high-value optimizations: 

• Upload third-party display creatives in one step: Upload third-party display creatives directly into the platform, instead of pasting data into a template or using a file converter. 

• See more metadata with the ad group QA view: With even more metadata, attain a more complete view of how each ad group is configured without switching tabs to pinpoint issues and confirm settings. 

• Build local campaigns in bulk: Turning your geo lists into campaign shells and applying your budgets across your channel and geo combinations can help reduce campaign setup time by up to 40%.² Once you’ve created your local campaigns, create ad groups quickly by adding audience strategies to multiple campaign shells at once, while also making inline selections to bids and funnel location. Learn more. 

Built to empower you 

The platform’s latest features were built for the primary purpose of making every trader more impactful. When workflows feel intuitive and the right insights surface quicker, you gain the freedom to think bigger, move faster, and elevate each campaign you manage. 

This update brings refinement designed to reduce friction and create space for strategic work so that you can focus on delivering campaign results that stand out. 

Ready to explore the latest features? Reach out to your representative at The Trade Desk to learn more or gain access. 

This information is provided solely for background and is not a representation or guarantee of any future performance. 

Sources: 

1. The Trade Desk platform-wide analysis, August 2025. Study cohort: 1. n=1,322 campaigns that improved Decision Power Score <40 to 40 – 59. 
2. The Trade Desk platform user analysis, 2025.