More control across every campaign in Kokai

Bring more precision to how AI supports your campaigns.

• Audience Unlimited (beta) keeps data costs more predictable so you can reach relevant audiences at scale. 

• Audience Assistant (beta) helps scale audiences by understanding your targeting intent and adding relevant segments that match your approach. 
Note: This capability is only available through Audience Unlimited. 

• Advanced AI controls (beta) give you the ability to guide optimization based on what matters most, whether that’s performance, price, or other campaign priorities. 

These tools work together to help traders get more value from AI without sacrificing transparency or control. 

Get a clearer view of performance across channels and plan with greater confidence.

• Omnichannel insights is a new dashboard that brings campaign group management and cross-channel performance into one place, making it easier to evaluate what’s working. 

• CTV pause ads create new opportunities to engage viewers in a way that complements the viewing experience. 

• Live events forecasting provides predictive estimates for spend, reach, and impressions so you can plan event-based campaigns before committing budget. 

With better visibility and planning tools, traders can make more informed decisions across the full media mix. 

Simplify everyday tasks so you can focus on optimization and strategy.

• Updated Contextual Marketplace experience makes it easier to build and manage contextual strategies. 

• Revamped reporting wizard makes it easier to build, customize, and reuse reports based on your needs. 

• Streamlined audience creation makes it easier to find the right segments with enhanced search capabilities and better relevance filters. 

• Reach and frequency insights provide a clearer view of how campaigns are delivering against your audiences. 

These updates reduce friction across common workflows and help traders act on insights more quickly. 

Make better inventory decisions with improved signals and controls.

• Improved ad quality controls with Sincera data integration which enables deeper evaluation of inventory quality and better controls, helping you identify and act on opportunities. 

• Upgraded Deal Desk gives you more of the information you need, with customizable lookback windows, better filters, and more metadata. 

• Bulk editing for inventory settings (coming soon) allows you to update deal targeting, marketplace selections, bids, geo settings, and reach and frequency across multiple ad groups at once. 

With stronger signals and more efficient controls, traders can adjust inventory strategies with greater confidence.