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Meet the Kokai tools designed to save you time

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Tools that increase control and visibility of ads across channels are essential for media buyers. And when you’re managing complex, omnichannel campaigns, it’s critical those tools are fast and accessible.  

Frost & Sullivan media industry analyst Lara Forlino recently noted that “with an unwavering focus on advertiser success … The Trade Desk remains the trusted partner for brands and agencies navigating today’s increasingly complex digital landscape.” 

Download the full report to learn more about The Trade Desk’s ranking

To keep bringing you the most sophisticated tools to drive results across every stage of campaign executions, we’re continually evolving Kokai’s platform experience. Our latest updates will help simplify campaign management, improve optimizations, and offer better support for troubleshooting. 

Check out what’s new below — and get tips from traders on how to use Kokai’s new features and tools. 

Easier campaign management 

When you’re managing dozens of campaigns and need to make changes quickly, every click counts. Kokai’s latest updates reduce the friction of repetitive tasks — so you can move faster, stay organized, and keep campaigns on track without missing a beat.

Pinpoint the location of key actions without having to click through tiles; simply search by feature in the universal search bar. Learn more.

Edit settings faster without switching between tiles, directly from the advertiser level of the portfolio view. Learn more.

Make changes across high-volume campaigns by selecting the campaigns you’d like to edit from the portfolio view, exporting and editing those campaigns in Excel, and then importing the spreadsheet. Learn more (platform login required to access).

Track the impact of any changes on performance with clearer, more intuitive formatting.

Headshot - Evan Kornblatt

Trader Tip:

“With the bulk edit feature, you can seamlessly make changes without moving through pages. This dramatically cuts down on time needed to update and QA.” 
 — Evan Kornblatt

Improved optimizations and budgeting controls

Performance insights are essential when managing programmatic campaigns. With Kokai, media buyers now have faster ways to act on insights, test strategies, and adjust budgets while maintaining control and oversight across campaigns. These updates reduce the time it takes to find answers and make impactful changes, so you can spend less time digging and more time driving results.

Improve cross-channel coordination and optimizations across shared conversion goals with a built-in holdout that helps you measure the impact of orchestrated omnichannel delivery. Learn more.

  • Quickly filter your best and worst performing geos with better insights and tools to make fast optimizations. Learn more.

  • Set fixed budgets to test new strategies in the Budget Allocation (B) tile: Set a small portion of your budget to test new strategies while giving the platform’s AI the power to allocate the rest of the budget based on performance.

Unlock Decision Power and pacing metrics in the forecast snapshot even when you are setting campaigns with impression budgets. Learn more.

Visit the suggested reporting tab in the Reports (Rp) tile to discover which reports can unlock the most valuable insights for your specific use case. Learn more.

Headshot - Sam Rodgers

Trader Tip:

Use budget options at the ad group level to take even more control over how you deliver campaigns. With this feature, you can easily set a dedicated budget across one tactic and then allow the platform to deliver remaining spend based on value — letting you control delivery while maximizing efficiency.” 
 — Sam Rodgers

Better support and troubleshooting tools

Fast answers and clear solutions are critical when something is not working in a campaign. The latest troubleshooting improvements help reduce guesswork and accelerate your ability to fix issues as they arise. Getting clarity around blockers and next steps directly in the Programmatic Table surfaces the details needed to resolve issues that were previously hidden. These troubleshooting capabilities will continue to improve, and they’re already helping address critical needs.

See what’s holding up your campaign’s spend and get insights into the resolution directly from the forecast snapshot at the top of the screen. Learn more.

Get step-by-step guidance that makes it easier to resolve creative snags such as tag issues and sell-side approvals before launch.

Effortlessly create audio ads in Kokai’s Creative Library

Headshot - Anthony Kuykendall

Trader Tip:

“Troubleshooting insights within the Programmatic Table allows you to easily pinpoint spend blockers in seconds. It eliminates confusion and provides action items to resolve issues. This is invaluable to speed up the troubleshooting process.” 
 — Anthony Kuykendall

With this latest round of updates, you’ll be able to better manage your campaigns and improve performance. Navigating the platform is now more intuitive, so you can quickly make the critical decisions that matter when you’re working across large-scale digital campaigns. 

Ready to explore the latest features? Reach out to your representative at The Trade Desk to learn more or gain access.