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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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Showing 145-153 of 485 Results

An illustration showing a web browser folded up like a treasure map and multiple paths leading to the center of the map, which is marked with a shopping cart icon. A compass sits next to the browser.

Insights Retail Media

The loyalty paradox: Why shoppers still choose brands over bargains

Cover of Pharma Marketing Report 2025 with illustration of a laptop, smartphone, stethoscope, ID badge, and earbuds highlighting strategies to reach health care providers.

Insights Omnichannel

The Pharma Marketing Report

Case Studies Retail Media

Cheez-It attracts U.K. snackers with an omnichannel strategy powered by retail data

Case Studies Our platform

Media agency Together breaks through with decisioned media buying on Kokai

Man smiling in an office setting with a laptop on the desk and a plant in the background.

Resources Our platform

How to drive outcomes with SPO and Blue Lists

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Insights Retail Media

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

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Resources Our platform

Supercharge your creative strategy with generative AI solutions

Illustration of three smartphones in increasing sizes, each filled with stacked cheeseburgers, symbolizing growth or abundance.

Resources Data and measurement

How McDonald’s Canada and OMD are maximizing results with first-party data

Illustration of a payment terminal with a credit card and a receipt forming an upward arrow

Insights Retail Media

People shopping for credit cards move fast. Are your campaigns keeping pace?

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

Learn more