The Resource Desk

Link to The Trade Desk Home Page

About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
Corporate information
Our platform The leading independent DSP built for data-driven marketers. Learn more
Capabilities
Channels
- Audio
- CTV / OTT
- Digital out-of-home
- Display
- Mobile
- Native
- Video
All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
By type
By topic

Careers
Investors

Careers
Investors

About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

Press releases & media coverage
Our leadership
Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

Capabilities

Omnichannel advertising
Identity solutions
Audience targeting
Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

By type

Case studies
Insights
Edge Academy
The Current
Developer documentation
Glossary

By topic

Traders of Tomorrow
Omnichannel advertising
Connected TV
Data and measurement
Retail media
Programmatic for partners

Best practices, how-to guides, insights, and inspiration for ad pros

Filter by

- Artificial Intelligence
- Connected TV
- Data and measurement
- Identity
- Omnichannel
- Our platform
- Publishers
- Retail Media
- Article
- Case study
- Guide
- Instant Intelligence
- Report
- Video
- Webinar
- Automotive
- CPG
- Food and beverage
- Hospitality and travel
- Pharma and healthcare
- Political
- Retail and e-commerce
- Sports and entertainment
- Tech and telco
- Americas
- Asia-Pacific
- Europe

Showing 145-153 of 465 Results

An icon of a clock with a progress indicator, displayed on a white square over a gradient background of blue, yellow, and pink with block-like patterns.

Resources Our platform

Meet the Kokai tools designed to save you time

Illustration of a shopping cart in a store aisle filled with financial and data-related icons, symbolizing consumer spending and economic analysis.

Insights Retail Media

What CPG marketers need to know about today’s cost-conscious shoppers

Illustration of a shopping cart with backpacks under a striped beach umbrella, placed on a smartphone screen resembling a beach towel, symbolizing online back-to-school shopping.

Insights Retail Media

Instant Intelligence: The back-to-school shopping rush is already underway

Yellow graphic with the Channels tile, from the Programmatic Table on Kokai - The Trade Desk

Resources Our platform

Streamline your cross-channel marketing with omnichannel optimization

An illustration of a blue wallet with travel and money-themed patches being targeted by a compass tool, symbolizing financial tracking or budget navigation.

Insights Retail Media

Instant Intelligence: How consumers in 4 global markets are feeling the pinch of tariffs

Blue graphic of a line chart going upwards from a digital map, to represent the Haworth Comscore Partnership x The Trade Desk

Resources Connected TV

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

A stylized tile labeled "F Forecasting" centered on a purple grid background, with a notification icon reading "Kokai Update" in the top right corner.

Resources Our platform

Simplify media budgeting with channel forecasting

Case Studies Identity

See how global digital media publisher, Valnet, increased their revenue

A smiling man holding a smartphone stands on a train platform, overlaid with the logos of Starcom, Publicis Groupe, and Samsung.

Case Studies Identity

Samsung scales first-party data activation to reach 43% more customers

A problem occurred, please try again later.

Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Artificial Intelligence

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more