Featured Our platform
Meet the all-new Koa: Your conversational AI assistant
Koa just got a whole lot smarter. Introducing our all-new AI assistant designed to better help you understand, troubleshoot, and optimize your campaigns.
Best practices, how-to guides, insights, and inspiration for ad pros
The latest
Insights Omnichannel
Women’s sports fans: The audience brands can’t afford to miss
Resources Our platform
Optimize frequency caps with Koa
Resources Connected TV
How advertisers and publishers are proving premium media’s performance value
Case Studies Our platform
Spotify achieves 4x higher conversion rates with AI-driven programmatic activation
Insights Artificial Intelligence
How travelers move from AI prompts to purchase decisions
Resources Our platform
How TIME and Bloomberg Media are getting quality news back on the media plan
Resources Our platform
Forecast, plan, and activate live sports with Live Events in Kokai
Resources Retail Media
The marketer’s guide to retail data in Japan
Insights Our platform
How insurance brands stay top of mind when it matters most
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Browse our videos and webinars
Hear from ad pros on how to level up your marketing tactics
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.
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