The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai

Multinational lottery operator Allwyn has run the National Lottery since 2024. As a global leader in lotteries and one that is known for its digital-first thinking, Allwyn wanted to modernise the brand’s advertising approach. Its goal: to boost website registrations and return on investment (ROI) by gaining a unified, cross-channel view of customer engagement.

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Resources Our platform

OpenAds: Enabling the most trusted, efficient ad auction

Insights Connected TV

What new data reveals about how people will watch the 2026 Winter Olympics

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Case Studies Data and measurement

Purina drives nearly 30,000 store visits with the help of advanced data solutions in Switzerland

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Case Studies Connected TV

How a trusted auto accessory brand drove 32% savings with CTV

Insights Omnichannel

What the data — and Danone’s success — tell us about driving omnichannel results

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Insights Omnichannel

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

Woman sitting down and eating a bowl of Cheerios with a purple wash over and Nestle and Openmind logos in the center

Case Studies Retail Media

CHEERIOS® sees “O‑so-delicious” campaign success with retail data

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Resources Our platform

Your end-of-year media-planning checklist

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Resources Our platform

Modernize your PMP buying with Deal Desk

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OMNICHANNEL

Instant Intelligence: Nearly 50% of podcast listeners never miss an episode

New data from The Trade Desk Intelligence and YouGov reveals that nearly half of podcast listeners never skip episodes of their favorite show. This finding positions podcasts as a high-value community builder that delivers predictable reach and tight frequency for marketers.

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