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The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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A guide to upfront planning in 5 essential steps

The upfronts are changing and so is the way advertisers plan for them. This guide breaks down five key steps to help you navigate the shift to decisioned media, secure premium inventory, and stay flexible within a dynamic connected TV (CTV) landscape.

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Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

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Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.

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