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Best practices, how-to guides, insights, and inspiration for ad pros

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How advertisers can stay flexible during the 2026 election cycle

The 2026 U.S. election cycle is projected to generate a record $11.6 billion in political advertising spend.1 For nonpolitical advertisers, the opportunity is to identify where political demand will concentrate and build enough flexibility into media plans to preserve reach as competition for inventory increases.

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Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

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Halloween Data Vis - The Trade Desk Intelligence

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.

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