Featured Our platform
Zuma, the next evolution of Kokai, is here
With an updated UI, new AI-powered assistance, and enhanced measurement tools, Kokai Zuma helps simplify media buying and optimize programmatic advertising campaigns.
Best practices, how-to guides, insights, and inspiration for ad pros
The latest
Resources Our platform
Meet the all-new Koa™: Your conversational AI assistant
Resources Artificial Intelligence
Experience the next generation of AI assistance with Koa Agents
Resources Data and measurement
Launch conversion lift studies faster with reduced friction setup
Resources Our platform
Build reports faster with the updated Reports experience
Resources Our platform
Spend less time troubleshooting with the new Applied Settings view
Case Studies Retail Media
Bota Box boosts sales lift by 60%, grows new buyer acquisition with Walmart
Insights Omnichannel
Women’s sports fans: The audience brands can’t afford to miss
Resources Our platform
Optimize frequency caps with Koa
Resources Connected TV
How advertisers and publishers are proving premium media’s performance value
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Browse our videos and webinars
Hear from ad pros on how to level up your marketing tactics
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Unlock item-level insights with Product Catalog
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How retailers can unlock the value of item-level data with Product Catalog
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.
Get to know the Kokai platform experience
Get certified in programmatic with our online education platform.
Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.