Featured Artificial Intelligence
Experience the next generation of AI assistance with Koa Agents
See Kokai’s newest conversational AI update, helping advertisers find answers, identify next steps, and navigate platform workflows more efficiently.
Best practices, how-to guides, insights, and inspiration for ad pros
The latest
Resources Data and measurement
Launch conversion lift studies faster with reduced friction setup
Resources Our platform
Build reports faster with the updated Reports experience
Resources Our platform
Spend less time troubleshooting with the new Applied Settings view
Case Studies Retail Media
Bota Box boosts sales lift by 60%, grows new buyer acquisition with Walmart
Insights Omnichannel
Women’s sports fans: The audience brands can’t afford to miss
Resources Our platform
Optimize frequency caps with Koa
Resources Connected TV
How advertisers and publishers are proving premium media’s performance value
Resources Our platform
Meet the all-new Koa™: Your conversational AI assistant
Case Studies Our platform
Spotify achieves 4x higher conversion rates with AI-driven programmatic activation
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McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
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Behind the research: The premium payoff
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Artificial Intelligence
Instant Intelligence: 95% of consumers verify AI-generated search results
As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.
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