The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

How to plan local campaigns at scale

Local advertisers face a growing challenge: reaching audiences across multiple markets and channels with campaigns that are both efficient and measurable. Geo lists can help you make that work easier. Designed for scale and simplicity, geo lists bring the full power of the platform into a familiar workflow, aiming to help marketers plan and optimize local campaigns more efficiently.

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Case Studies Connected TV

How Cetaphil’s AI-powered “Social CTV” creative drove a 33% lift in consideration for Gen Z audiences

Floating colorful trays hold various digital icons—such as a dollar symbol, checkmarks, a shopping cart, and a chat bubble—representing online commerce and digital interactions.

Insights Our platform

New research uncovers a framework for driving performance with programmatic

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Resources Our platform

How automotive marketers can streamline local advertising across tiers

Interface screenshot showing a campaign table with a cursor clicking the ‘Edit columns’ button in a Kokai update.

Resources Our platform

Save time with portfolio view tools and enhancements

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Resources Retail Media

Drive smarter targeting and measurable results with Walmart DSP

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Insights Data and measurement

Why your ad’s environment is your competitive advantage

An illustration showing the programmatic table, and a graphic showing Kokai's new feature that allows users to create campaigns in bulk using geography lists.

Resources Our platform

Create local campaigns in bulk with geography lists

Insights Omnichannel

For pharma marketers, connecting with HCPs starts with understanding their day

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Case Studies Identity

Schwarzkopf Taft reaches 15% more households with CTV and Identity Alliance

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OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

Get to know the Kokai platform update

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