The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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Resources Our platform

A guide to upfront planning in 4 essential steps

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Resources Connected TV

A step-by-step guide to utilizing the Quality Reach Index

A group of ads are displayed on a wall. An ornate frame outlines and highlights a section of the ads, indicating that the ad opportunities within the frame have been selected as the most valuable opportunities.

Resources Our platform

Upgrade your inventory strategy with Blue Lists

Case Studies Our platform

Freestar sees 3x higher inventory fill-rate by integrating OpenPath

Case Studies Connected TV

Hyatt boosts average booking rate by 335% with CTV live sports

Sky Germany x The Trade Desk - Case Study Blue Graphic

Case Studies Our platform

Sky Deutschland activates first-party data in Kokai to improve audience relevance by 7x

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Resources Connected TV

How to capitalise on the cultural reach of live sports in Europe

Graphic of a phone with shopping carts and button toggles to represent an article about: There are 2 kinds of personal-care shoppers. Here’s how to reach them.

Insights Omnichannel

There are 2 kinds of personal-care shoppers. Here’s how to reach them.

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Resources Our platform

New suggested report templates help you optimize campaigns faster

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Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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