The Resource Desk

Home

About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
Corporate information
Our platform The leading independent DSP built for data-driven marketers. Learn more
Capabilities
Channels
- Audio
- CTV / OTT
- Digital out-of-home
- Display
- Mobile
- Native
- Video
All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
By type
By topic

About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

Press releases & media coverage
Our leadership
Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

Capabilities

Omnichannel advertising
Identity solutions
Audience targeting
Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

By type

Case studies
Insights
Edge Academy
The Current
Developer documentation
Glossary

By topic

Traders of Tomorrow
Omnichannel advertising
Connected TV
Data and measurement
Retail media
Programmatic for partners

Best practices, how-to guides, insights, and inspiration for ad pros

Filter by

- Artificial Intelligence
- Connected TV
- Data and measurement
- Identity
- Omnichannel
- Our platform
- Publishers
- Retail Media
- Article
- Case study
- Guide
- Instant Intelligence
- Report
- Video
- Webinar
- Automotive
- CPG
- Food and beverage
- Hospitality and travel
- Pharma and healthcare
- Political
- Retail and e-commerce
- Sports and entertainment
- Tech and telco
- Americas
- Asia-Pacific
- Europe

Showing 10-18 of 486 Results

A user interface element from theTradeDesk platform, displaying options to measure incremental impact with choices to create a new study or add to an existing study.

Resources Data and measurement

Launch conversion lift studies faster with reduced friction setup

A graphic featuring the word "Reports" with bar graph icons on a light blue background. A Kokai update image sits on the top right.

Resources Our platform

Build reports faster with the updated Reports experience

A user interface element labeled "Applied Settings" on a light blue background, part of a platform update from theTradeDesk. Kokai Update text sits at the upper right.

Resources Our platform

Spend less time troubleshooting with the new Applied Settings view

The Trade Desk Intelligence report cover titled Women’s Sports: A Movement, Not a Moment, featuring an orange basketball atop a blue female symbol.

Insights Omnichannel

Women’s sports fans: The audience brands can’t afford to miss

A central white card labeled "Rf" and "Reach and Frequency" sits on a lavender background with a "KOKAI UPDATE" pill in the top right.

Resources Our platform

Optimize frequency caps with Koa

Illustration of an orange hockey stick lying on a large brown hockey puck with a shadow, set against a pale pink background.

Resources Connected TV

How advertisers and publishers are proving premium media’s performance value

Spotify and Publicis Media logos displayed over a tinted background of a woman using a phone to listen to music with headphones on.

Case Studies Our platform

Spotify achieves 4x higher conversion rates with AI-driven programmatic activation

Illustration of an airplane taking off, connected by blue pipes to platforms.

Insights Artificial Intelligence

How travelers move from AI prompts to purchase decisions

Illustration of a magazine/iPad hybrid displaying charts on one page and a megaphone icon on the other, next to a steaming coffee mug.

Resources Our platform

How TIME and Bloomberg Media are getting quality news back on the media plan

A problem occurred, please try again later.

Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

Learn more