The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Retail Media

Drive smarter targeting and measurable results with Walmart DSP

Retail media is transforming how advertisers connect with consumers across the open internet. By combining first-party purchase data with programmatic precision, retailers are enabling marketers to target more effectively, optimize campaigns in real time, and deliver measurable business outcomes. Walmart DSP is a leader in helping marketers turn retail intelligence into actionable insights and performance.

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The latest

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Resources Our platform

How automotive marketers can streamline local advertising across tiers

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Resources Our platform

How to plan local campaigns at scale

Interface screenshot showing a campaign table with a cursor clicking the ‘Edit columns’ button in a Kokai update.

Resources Our platform

Save time with portfolio view tools and enhancements

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Insights Data and measurement

Why your ad’s environment is your competitive advantage

An illustration showing the programmatic table, and a graphic showing Kokai's new feature that allows users to create campaigns in bulk using geography lists.

Resources Our platform

Create local campaigns in bulk with geography lists

Insights Omnichannel

For pharma marketers, connecting with HCPs starts with understanding their day

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Case Studies Identity

Schwarzkopf Taft reaches 15% more households with CTV and Identity Alliance

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Resources Our platform

Discover how Kokai’s AI powers measurable business outcomes

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Insights Our platform

Webinar: A framework for driving performance with programmatic

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Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.