The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Omnichannel

Webinar: How HCPs really engage with media

Join us for an exclusive webinar uncovering new research from The Trade Desk Intelligence, exploring how HCPs consume content during both their “white coat” working hours and “blue jeans” personal time. You’ll gain data-backed insights into media behaviors, ad recall, attention, and the channels that truly drive impact.

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The latest

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Resources Our platform

Move faster with Kokai’s newest enhancements

Case Studies Our platform

How FUNKE grew programmatic display revenue by 2x with OpenPath

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Resources Our platform

Create campaigns faster with a simplified workflow

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Resources Omnichannel

Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels

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Insights Retail

The loyalty paradox: Why shoppers still choose brands over bargains

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Insights Omnichannel

The Pharma Marketing Report

Case Studies Retail

Cheez-It attracts U.K. snackers with an omnichannel strategy powered by retail data

Case Studies Our platform

Media agency Together breaks through with decisioned media buying on Kokai

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Resources Our platform

How to drive outcomes with SPO and Blue Lists

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Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

Instant Intelligence: Americans tighten budgets, but fast food stays on the menu

Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.

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Get to know the Kokai platform update

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Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.