The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

Discover how Kokai’s AI powers measurable business outcomes

Dive into an analysis on how advertisers around the world are using Kokai’s AI-powered tools to drive measurable business results — like 5x ROAS for advertisers in the U.S. and Canada.

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The latest

Purple graphic of a woman braiding a child's hair with Henkel and WPP Media logos in the center

Case Studies Identity

Schwarzkopf Taft reaches 15% more households with CTV and Identity Alliance

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Insights Our platform

Webinar: A framework for driving performance with programmatic

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Case Studies Omnichannel

Georgia Aquarium turns the tide with omnichannel strategy

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Resources Our platform

Scale your campaigns with retail data segments

Danone, The Trade Desk and Waver maker logos over a green image of a woman and child

Case Studies Omnichannel

Omnichannel vs. multichannel: How Danone Actimel boosted full-funnel metrics

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Insights Retail

How to win electronics shoppers this holiday season

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Resources Our platform

How publishers boosted revenue with OpenPath (infographic)

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Insights Data and measurement

The Premium Payoff Report

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Resources Data and measurement

How to improve your MMMs with better inputs

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Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

Get to know the Kokai platform update

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