Women’s sports fans: The audience brands can’t afford to miss

Women’s sports have become a year-round engine of attention. U.S. audiences consumed 46 billion minutes of coverage in 2025,¹ with momentum accelerating across leagues like the WNBA and major global events. 

These fans engage differently. They follow storylines, keep up with players, and stay involved through live games, highlights, and other content beyond the field of play. 

This special report from The Trade Desk Intelligence and GoodQues, backed by findings from a study of over 1,000 U.S. fans, breaks down what sets this audience apart and how brands can show up with relevance. Plus, the Golden State Valkyries and JPMorganChase share firsthand data and insights that reveal the makings of a booming new fan base and a growing opportunity for advertisers.

_{Sources: 1. Nielsen, 2025 and 2026 data. 2. The Trade Desk Intelligence and GoodQues, Women’s Sports Study, U.S., October 2025.}