The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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Case Studies Our platform

MagentaTV campaign generates 11x higher post-click conversion volume with Kokai

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Resources Omnichannel

Your 3‑step guide to implementing impactful omnichannel campaigns

Asahi "Dry Crystal" beer breaking through ice for a campaign with an orange overlay and the "dentsu" and "Asahi" logos over top

Case Studies Identity

Asahi grows online sales by 4x with UID2 omnichannel strategy

Blue graphic - The Trade Desk Intelligence - Behind the Research, The Untapped Opportunity of Omnichannel

Insights Omnichannel

Behind the research: The untapped opportunity of omnichannel

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Resources Data and measurement

The premium internet: where brands can reach audiences and activate first-party data

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Insights Connected TV

35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

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Case Studies Omnichannel

IKEA builds on omnichannel success to drive 339% increase in conversions

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Resources Our platform

Get to know the revamped contextual marketplace

Case Studies Our platform

NY Post grows programmatic revenue by 97% with OpenPath

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INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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