Resources Our platform
Best practices, how-to guides, insights, and inspiration for ad pros
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Case Studies Our platform
Freestar sees 3x higher inventory fill-rate by integrating OpenPath
Case Studies Connected TV
Hyatt boosts average booking rate by 335% with CTV live sports
Case Studies Our platform
Sky Deutschland activates first-party data in Kokai to improve audience relevance by 7x
Resources Connected TV
How to capitalise on the cultural reach of live sports in Europe
Insights Omnichannel
There are 2 kinds of personal-care shoppers. Here’s how to reach them.
Resources Our platform
New suggested report templates help you optimize campaigns faster
Case Studies Our platform
Cashrewards reaches 7x more valuable consumers using Kokai
Resources Data and measurement
Best practices for getting the most out of your marketing mix model
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
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Instant Intelligence: Americans tighten budgets, but fast food stays on the menu
Nearly 9 in 10 U.S. adults visit quick-service restaurants monthly, and only a small share say they’ll cut back when reining in spending.
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