The Resource Desk

Link to The Trade Desk Home Page

About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
Corporate information
Our platform The leading independent DSP built for data-driven marketers. Learn more
Capabilities
Channels
- Audio
- CTV / OTT
- Digital out-of-home
- Display
- Mobile
- Native
- Video
All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
By type
By topic

Careers
Investors

Careers
Investors

About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

Press releases & media coverage
Our leadership
Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

Capabilities

Omnichannel advertising
Identity solutions
Audience targeting
Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

By type

Case studies
Insights
Edge Academy
The Current
Developer documentation
Glossary

By topic

Traders of Tomorrow
Omnichannel advertising
Connected TV
Data and measurement
Retail media
Programmatic for partners

Best practices, how-to guides, insights, and inspiration for ad pros

Filter by

- Connected TV
- Data and measurement
- Identity
- Omnichannel
- Our platform
- Publishers
- Retail Media
- Article
- Case study
- Guide
- Instant Intelligence
- Report
- Video
- Webinar
- Automotive
- CPG
- Food and beverage
- Hospitality and travel
- Pharma and health care
- Political
- Retail and e-commerce
- Sports and entertainment
- Tech and telco
- Americas
- Asia-Pacific
- Europe

Showing 28-36 of 452 Results

An illustration of The Trade Desk platform with a data and measurement iconography filling the screen.

Resources Data and measurement

The trader’s guide to measurement

Blue graphic representing omnichannel data for holiday shopping.

Insights Omnichannel

Decoding 2025 holiday shopping data for 2026 success

Streaming interface displayed on a TV showcasing three live events: a stage performance with curtains and a spotlighted microphone, a sports event, and an award show.

Resources Our platform

Live Events in Kokai: Win high-impact moments with smarter decisioning

Eurowings and Publicis Media logos displayed over a tinted background of a man using his phone in a modern indoor setting.

Case Studies Data and measurement

Eurowings soars with connected omnichannel strategy, increases unique reach by 22%

Photo of industry trader, Joseph Flack, smiling at camera.

Resources Our platform

Bring audience precision to DOOH with Audience Reach Percentage

Resources Our platform

Experience a more intuitive Contextual Marketplace

Yellow graphic of a hot air balloon with a shopping bag instead of basket

Resources Data and measurement

Why custom measurement is your competitive advantage

Insights Connected TV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

Blue graphic of a man pumping gas into his car with Caltext and WPPMedia logos over the top

Case Studies Omnichannel

Caltex drives 47% more fuel-station visits with omnichannel campaign in Thailand

A problem occurred, please try again later.

Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more