The Resource Desk

Home

About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
Corporate information
Our platform The leading independent DSP built for data-driven marketers. Learn more
Capabilities
Channels
- Audio
- CTV / OTT
- Digital out-of-home
- Display
- Mobile
- Native
- Video
All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
By type
By topic

About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

Press releases & media coverage
Our leadership
Careers
Investors
Office locations

Our platform The leading independent DSP built for data-driven marketers.

Learn more

Capabilities

Omnichannel advertising
Identity solutions
Audience targeting
Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

By type

Case studies
Insights
Edge Academy
The Current
Developer documentation
Glossary

By topic

Traders of Tomorrow
Omnichannel advertising
Connected TV
Data and measurement
Retail media
Programmatic for partners

Best practices, how-to guides, insights, and inspiration for ad pros

Filter by

- Artificial Intelligence
- Connected TV
- Data and measurement
- Identity
- Omnichannel
- Our platform
- Publishers
- Retail Media
- Article
- Case study
- Guide
- Instant Intelligence
- Report
- Video
- Webinar
- Automotive
- CPG
- Food and beverage
- Hospitality and travel
- Pharma and healthcare
- Political
- Retail and e-commerce
- Sports and entertainment
- Tech and telco
- Americas
- Asia-Pacific
- Europe

Showing 46-54 of 493 Results

Illustrated blue mechanical component with stacked circular rings and a cylindrical base casting a shadow on a light background.

Resources Connected TV

How Unilever and WPP Unite turned retail data into a full-funnel breakthrough

Smiling adult couple shopping together in a grocery store aisle, pushing a cart filled with items.

Case Studies Retail Media

General Mills serves up sales and efficiency gains using retail data, achieves 5.5x uplift in sales

Green illustration of grocery store aisle refrigerators holding food

Resources Retail Media

How Deep Brands is driving product discovery and performance with Instacart and commerce media

Resources Retail Media

Navigating the next phase of commerce media with off-site

3D illustration of a small storefront placed inside a blue shopping bag, representing retail or ecommerce purchasing.

Insights Retail Media

The retail media guide for off-site growth

Resources Our platform

Optimize audience exposure with reach & frequency

Green image of two people driving in a car with Noisy and Suzuki logos over

Case Studies Omnichannel

Suzuki rebuilds relevance with younger drivers, propels 22% more showroom visits

Insights Omnichannel

Build the brand familiarity that drives auto consideration

Purple graphic of a person mopping with Vildeda and Starcom logos placed over

Case Studies Omnichannel

Vileda cleans up with retail data-led measurement, lifts sales by 15.6%

A problem occurred, please try again later.

Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Behind the Research: Brand Building in the AI Age
McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

Learn more