The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Showing 19-27 of 366 Results

An illustration of the programmatic tile with a soft gradient in the background and a large icon representing different types of advertising channels.

Resources Our platform

Move faster with Kokai’s newest enhancements

Case Studies Our platform

How FUNKE grew programmatic display revenue by 2x with OpenPath

An illustration showing the programmatic table with the Campaigns tile highlighted.

Resources Our platform

Create campaigns faster with a simplified workflow

Graphic for Bell Media x The Resource Desk article - 5 gold devices surrounded by ropes

Resources Omnichannel

Digitizing every screen: How Bell Media and Bayer Canada connect campaigns across channels

An illustration showing a web browser folded up like a treasure map and multiple paths leading to the center of the map, which is marked with a shopping cart icon. A compass sits next to the browser.

Insights Retail

The loyalty paradox: Why shoppers still choose brands over bargains

Cover of Pharma Marketing Report 2025 with illustration of a laptop, smartphone, stethoscope, ID badge, and earbuds highlighting strategies to reach health care providers.

Insights Omnichannel

The Pharma Marketing Report

Case Studies Retail

Cheez-It attracts U.K. snackers with an omnichannel strategy powered by retail data

Case Studies Our platform

Media agency Together breaks through with decisioned media buying on Kokai

Illustration of a computer monitor with a stethoscope on the screen and an ID badge nearby, symbolizing digital healthcare and technology.

Insights Omnichannel

Webinar: How HCPs really engage with media

A problem occurred, please try again later.

1
2
3
4
...
41

Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

Learn more

Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

Get to know the Kokai platform update

VIEW MORE

Get certified in programmatic with our online education platform.

Whether you’re a media planner, buyer, trader, or CMO, Edge Academy has all you need to get up to speed and stay ahead.