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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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Our platform The leading independent DSP built for data-driven marketers. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

Corporate information

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Our platform The leading independent DSP built for data-driven marketers.

Learn more

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Omnichannel advertising
Identity solutions
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Measurement & optimization
Artificial intelligence
Retail data
OpenTTD
Programmatic buying solutions
Partner directory
OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 163-171 of 485 Results

Illustration showing an economic line graph inside a TV. A megaphone sits in the center of the TV screen, lighting up the screen like a lighthouse.

Resources Our platform

A guide to marketing with confidence in uncertain times

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Case Studies Retail Media

Retail data case study: ZURU and Goodlands’ Walmart DSP success

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Resources Our platform

Meet the Kokai tools designed to save you time

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Insights Retail Media

What CPG marketers need to know about today’s cost-conscious shoppers

Illustration of a shopping cart with backpacks under a striped beach umbrella, placed on a smartphone screen resembling a beach towel, symbolizing online back-to-school shopping.

Insights Retail Media

Instant Intelligence: The back-to-school shopping rush is already underway

Yellow graphic with the Channels tile, from the Programmatic Table on Kokai - The Trade Desk

Resources Our platform

Streamline your cross-channel marketing with omnichannel optimization

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Insights Retail Media

Instant Intelligence: How consumers in 4 global markets are feeling the pinch of tariffs

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Resources Connected TV

Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

A stylized tile labeled "F Forecasting" centered on a purple grid background, with a notification icon reading "Kokai Update" in the top right corner.

Resources Our platform

Simplify media budgeting with channel forecasting

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: Nearly half of Halloween shoppers start planning before October

Halloween demand may peak in October, but many consumers start planning as early as August. For advertisers, that creates a longer window to influence seasonal shopping decisions.

Learn more