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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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Our platform The leading independent DSP built for data-driven marketers. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Careers
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Our platform The leading independent DSP built for data-driven marketers.

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OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 172-180 of 450 Results

Asahi "Dry Crystal" beer breaking through ice for a campaign with an orange overlay and the "dentsu" and "Asahi" logos over top

Case Studies Identity

Asahi grows online sales by 4x with UID2 omnichannel strategy

Insights Omnichannel

Behind the research: The untapped opportunity of omnichannel

Blue graphic of people cheering on a computer screen, in the clouds with paper airplanes going towards it

Resources Data and measurement

The premium internet: Where brands can reach audiences and activate first-party data

Graphic of various sized tablets and a phone all stacked on top of each other in the color blue

Insights Connected TV

35% of U.S. streamers want to cancel their subscription. Here’s how CTV ads keep them tuned in.

Case Studies Omnichannel

IKEA builds on omnichannel success to drive 339% increase in conversions

Green graphic with "X Contextual" tile from The Trade Desk platform and an icon in the top corner that reads "Kokai Update"

Resources Our platform

Get to know the revamped contextual marketplace

Case Studies Publishers

NY Post grows programmatic revenue by 97% with OpenPath

Graphic shows a three-ringed funnel filled with McDonald's french fries

Resources Data and measurement

McDonald’s and Publicis innovate custom full-funnel video measurement solutions

Yellow graphic of coffee brewing in a Chemex with a phone to the left

Resources Our platform

Don’t block the news. Buy the best of it with News Navigator.

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more