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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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Our platform The leading independent DSP built for data-driven marketers. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Careers
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Our platform The leading independent DSP built for data-driven marketers.

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Omnichannel advertising
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Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

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Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 154-162 of 465 Results

Graphic of the Programmatic Table on The Trade Desk - Kokai Update

Resources Our platform

Improve pacing and Decision Power from the Programmatic Table

Green graphic representing the search capabilities in Kokai - The Trade Desk

Resources Our platform

Get to know Kokai’s new search capabilities

Yellow graphic to represent the new search capabilities in Kokai - The Trade Desk

Resources Our platform

Work more efficiently in Kokai’s portfolio view

Blue graphic for Kokai Update - Geography tile, on The Trade Desk

Resources Our platform

Better optimize campaigns with geographic insights

Case Studies Publishers

Hearst Newspapers drives 4x higher fill-rate with OpenPath

Graphic of an airpod in a giant yellow ear, placed over an internet browser window screen and frequency waves, to represent "audio".

Insights Omnichannel

Listen up: Why audio cuts through the noise and captures attention

Case Studies Connected TV

Bayer Rx activates live sports on CTV to reach a niche audience

A group of ads are displayed on a wall. An ornate frame outlines and highlights a section of the ads, indicating that the ad opportunities within the frame have been selected as the most valuable opportunities.

Resources Our platform

Upgrade your inventory strategy with Blue Lists

Case Studies Connected TV

Hyatt boosts average booking rate by 335% with CTV live sports

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Artificial Intelligence

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more