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Meet HCPs in the moments that matter

Our new study underscores why the open internet should be at the center of your HCP marketing strategy. Read the full report to learn new insights on how and when health care providers spend their time online.

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Pharma Marketing Report 2025 cover showing a laptop, smartphone, stethoscope, and ID badge with text about reaching health care providers through the open internet.

Whether they’re in office or at home, health care providers never truly clock out. 

Between their “white coat” hours in the office and their “blue jean” moments at home, HCPs are interacting with the open internet to manage clinical demands, organize patient visits, and research the latest medical information. By understanding when and where HCPs are spending their time researching and what messaging resonates most, pharma marketers can be there in the decision windows that matter. 

%
of HCPs rely on online publications as their primary information source
%
of respondents frequent health-focused sites like Healthline and WebMD
%
of HCPs surveyed turn to podcasts for treatment information

Download our pharma marketing report for more insights on how you can reach this always-on audience. 

Strengthen your HCP strategy today

We surveyed 254 U.S. health care professionals to learn more about how they spend their time online. Download the report today to get key insights into their behaviors and how you can reach them more effectively with your advertising campaigns. 

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