Your guide to reaching patients where it matters most

The consumer journey is more digital than ever, and these days, people actively research health symptoms online — and they’re paying attention to advertising that feels relevant, timely, and trustworthy. 

When it comes to health research, consumers overwhelmingly rely on the open internet. Most avoid AI tools and instead consult multiple sources such as health care-specific sites. Along the way, they notice and recall pharma ads, with many even asking their doctor for more information after seeing one.¹ 

These changing behaviors and preferences provide pharma brands with an opportunity to improve consumers’ ad experience. By consolidating media strategies across channels, investing in premium supply, and tailoring your messages, you can deliver the right message to the right audience at the right moment. 

Learn more in the guide below, From Curiosity to Care: Reaching Patients Where It Matters Most, and what these insights mean for your next campaign. 

<sub>Sources: 
1. The Trade Desk Intelligence x YouGov, Short-Term and Long-Term Conditions, n=3000, USA, February 2025.</sub>