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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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Our platform The leading independent DSP built for data-driven marketers. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Careers
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Our platform The leading independent DSP built for data-driven marketers.

Learn more

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Omnichannel advertising
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OpenPath
UID2

Channels

Audio
CTV / OTT
Digital out-of-home
Display
Mobile
Native
Video

All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed.

Browse resources and insights

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 181-189 of 450 Results

Case Studies Identity

McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift

The Trade Desk - Find your right audience - Playbook

Resources Identity

A playbook to reaching the right audience, wherever they are.

FWD25: The Rise of the Premium Internet - The Trade Desk

Resources Our platform

How to make the most of programmatic buying on the open internet

The Trade Desk Intelligence - Blue graphics of symbols in a tv screen

Insights Connected TV

Instant Intelligence: CTV is where Gen Zers are most likely to see your ad

Graphic pictures an animated prism with small triangles around it against a mint green background

Resources Our platform

Refine your audience strategy at the impression level with Prism

Gif shows three marbles rolling through three separate maze lines

Resources Our platform

OpenPath: Creating supply path efficiency for advertisers and publishers

Graphic shows a TV displaying a theatre stage with a play button in the center. A TV remote sits beside the TV

Resources Connected TV

How to approach CTV advertising in 2025 with The Trade Desk

Resources Our platform

How major brands saw success with Kokai (infographic)

The Trade Desk - Retail data playbook - A practical guide to leveraging off-site retail data in all your marketing campaigns

Resources Retail Media

Unlock full-funnel outcomes with retail data

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more