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How publishers boosted revenue with OpenPath (infographic)

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OpenPath is helping publishers take control of their supply by connecting them directly to premium advertiser demand — no unnecessary intermediaries, no hidden fees. From connected TV (CTV) to display to local news, OpenPath can help publishers achieve more transparency, higher efficiency, and stronger business outcomes. 

As part of The Trade Desk’s suite of publisher solutions, OpenPath is designed to help media owners unlock revenue across channels, simplify their supply chains, and deliver more value to advertisers through improved inventory access and performance. 

Across the globe, publishers that activate the solution are achieving higher fill-rates, stronger win rates, and significant programmatic revenue growth. 

See how OpenPath is improving outcomes for publishers of all kinds, from multinational media companies to local newsrooms and streaming platforms. 

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By creating more direct and transparent connections between publishers and advertiser demand, OpenPath is helping media owners unlock greater revenue, improve efficiency, and strengthen the value of their inventory. For more OpenPath success stories, click here. 

Reach out to your account team at The Trade Desk about OpenPath to begin working toward unlocking stronger performance across your inventory. 

This information is provided solely for background and is not a representation or guarantee of any future performance.