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Research reveals the benefits of a connected approach to the funnel
An old concept offers marketers a new framework for building organizational success. Explore a guide from The Trade Desk Intelligence to gain insights on how to improve efficiencies and plan smarter for the year ahead.
Modern consumers move fast. Your teams need a framework that keeps up. The marketing funnel still works, but only when each stage lines up with the tactics your team uses every day. The value comes from tying these moments together so that your teams stay aligned and focused. By linking the funnel’s tried-and-true stages and breaking down team silos, marketers can demonstrate their value and drive measurable growth.
New research from The Trade Desk Intelligence and research consultancy Everyday People uncovers how connecting the funnel is a powerful way to maximize advertising impact. Download our short guide to dive into the findings and gain insight into full-funnel programmatic strategies to help deliver stronger marketing outcomes.
In this guide, you’ll get a closer look at:
How brand and performance work better together
What role upper-funnel investment plays in advertising results
How the 3 C’s — consistency, coordination, and clarity — can help unify messaging across the funnel
Plus, we share actionable tips for building connected campaigns on The Trade Desk, including audience tactics and measurement best practices.