Resources Retail Media
Best practices, how-to guides, insights, and inspiration for ad pros
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Case Studies Omnichannel
PURINA’s omnichannel strategy reaches customers at 33% lower cost
Resources Our platform
Effortlessly create audio ads in Kokai’s Creative Library
Case Studies Identity
Metricon embraces omnichannel first-party data, generating 72% of online leads
Case Studies Publishers
The Arena Group boosts revenue by 79% with OpenPath
Resources Connected TV
A guide to reaching sports fans with decisioned media
Resources Our platform
Drive better outcomes with the latest platform innovations
Case Studies Connected TV
Henkel got2b boosts reach by 23% with third-party data targeting on CTV
Resources Our platform
Improved campaign quality assurance process
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Browse our videos and webinars
Hear from ad pros on how to level up your marketing tactics
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Rethink the art of the deal with Deal Desk
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Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
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Learn how Danone Actimel boosted full-funnel metrics
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How to maximize the value of first-party data with Galileo
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See how global digital media publisher, Valnet, increased their revenue
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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