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About us Relevant advertising powers the digital world. And we help power relevant advertising. Learn more
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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

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Our platform The leading independent DSP built for data-driven marketers.

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Channels

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CTV / OTT
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Display
Mobile
Native
Video

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Best practices, how-to guides, insights, and inspiration for ad pros

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Showing 118-126 of 425 Results

Case Studies Publishers

Hearst Newspapers drives 4x higher fill-rate with OpenPath

Graphic of an airpod in a giant yellow ear, placed over an internet browser window screen and frequency waves, to represent "audio".

Insights Omnichannel

Listen up: Why audio cuts through the noise and captures attention

Case Studies Connected TV

Bayer Rx activates live sports on CTV to reach a niche audience

A group of ads are displayed on a wall. An ornate frame outlines and highlights a section of the ads, indicating that the ad opportunities within the frame have been selected as the most valuable opportunities.

Resources Our platform

Upgrade your inventory strategy with Blue Lists

Case Studies Publishers

Freestar sees 3x higher inventory fill-rate by integrating OpenPath

Case Studies Connected TV

Hyatt boosts average booking rate by 335% with CTV live sports

Sky Germany x The Trade Desk - Case Study Blue Graphic

Case Studies Our platform

Sky Deutschland activates first-party data in Kokai to improve audience relevance by 7x

A football sits on top of a broadcast tower with internet lines emanating out of it. The base of the broadcast tower is a TV remote.

Resources Connected TV

How to capitalise on the cultural reach of live sports in Europe

Graphic of a phone with shopping carts and button toggles to represent an article about: There are 2 kinds of personal-care shoppers. Here’s how to reach them.

Insights Omnichannel

There are 2 kinds of personal-care shoppers. Here’s how to reach them.

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Browse our videos and webinars

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Hear from ad pros on how to level up your marketing tactics

Rethink the art of the deal with Deal Desk
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

CTV

Instant Intelligence: 71% of women’s sports fans watch content live via CTV

While CTV is their primary channel, women’s sports fans stay engaged well beyond the final buzzer, following along multiple platforms, research shows.

Learn more