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Research finds omnichannel campaigns outperform multichannel on every metric measured
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FreshDirect delivers 388% increase in conversions with programmatic advertising
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VIZIO increases programmatic revenue by 39% with OpenPath
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Your end-of-year media planning checklist
Resources Retail
Holiday retail segments can help advertisers build on shopping season momentum
Resources Identity
EUID: Enabling personalization and relevance in advertising
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The trader’s guide to efficient campaign management
Case Studies Omnichannel
Snooze embraces an omnichannel strategy to reach 7M unique customers
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How to maximize the value of first-party data with Galileo
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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Research finds omnichannel campaigns outperform multichannel on every metric measured
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
OMNICHANNEL
Instant Intelligence: Why gaming is India’s next big ad play
New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.
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