The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

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Resources Our platform

Refine your audience strategy at the impression level with Prism

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Resources Our platform

OpenPath: Creating supply path efficiency for advertisers and publishers

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Resources Connected TV

How to approach CTV advertising in 2025 with The Trade Desk

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Resources Our platform

How major brands saw success with Kokai (infographic)

The Trade Desk - Retail data playbook - A practical guide to leveraging off-site retail data in all your marketing campaigns

Resources Retail

Unlock full-funnel outcomes with retail data

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Resources Omnichannel

How different media channels contribute to an audience-first omnichannel strategy

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Case Studies Omnichannel

JLR increases showroom visits by 423% with UID2-powered omnichannel campaign

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Resources Identity

How to strengthen your identity foundation for winning omnichannel campaigns

Case Studies Our platform

Goodway Group unlocks new ways of optimizing media buying with Blue Lists

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Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Infographic showing that 76% of millennial Indians are open to viewing ads in exchange for in-game rewards, based on a July 2025 study by The Trade Desk Intelligence and PA Consulting.

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