Case Studies Publishers
Best practices, how-to guides, insights, and inspiration for ad pros
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Insights Omnichannel
Listen up: Why audio cuts through the noise and captures attention
Case Studies Connected TV
Bayer Rx activates live sports on CTV to reach a niche audience
Resources Our platform
Upgrade your inventory strategy with Blue Lists
Case Studies Publishers
Freestar sees 3x higher inventory fill-rate by integrating OpenPath
Case Studies Our platform
Sky Deutschland activates first-party data in Kokai to improve audience relevance by 7x
Case Studies Connected TV
Hyatt boosts average booking rate by 335% with CTV live sports
Resources Connected TV
How to capitalise on the cultural reach of live sports in Europe
Insights Omnichannel
There are 2 kinds of personal-care shoppers. Here’s how to reach them.
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Your 3‑step guide to implementing impactful omnichannel campaigns
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How to optimize your AI marketing
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EUID: Enabling personalization and relevance in advertising
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Unlock better campaign performance with the Decision Power and Relevance metrics
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Pepsi rebrand drives 4.6M incremental reach among Gen Z
Publishers
Instant Intelligence: 82% of consumers spend more time on properties with premium ad environments
Amid growing competition for audiences’ attention, new research shows that premium ad environments significantly extend engagement.
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