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All resources Best practices, how-to guides, insights, and inspiration ad pros need to succeed. Browse resources and insights
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About us Relevant advertising powers the digital world. And we help power relevant advertising.

Learn more

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Our platform The leading independent DSP built for data-driven marketers.

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Native
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Showing 73-81 of 503 Results

Close-up of a person with curly red hair taking a bite of a sandwich, smiling in a bright, casual setting.

Case Studies Omnichannel

McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media

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Resources Our platform

Unlock item-level insights with Product Catalog

An illustration of a shiny, diamond play button surrounded by a phone, a tablet, a TV and earbuds. The headline reads: "Try these four UX essentials to create a premium environment."

Insights Publishers

4 ways publishers can build more premium ad experiences

Yellow graphic of "Ch - Channels" tile for The Trade Desk - Kokai Update

Resources Our platform

Manage omnichannel performance in one place

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Case Studies Omnichannel

Volkswagen drives 52% incremental reach with omnichannel strategy

The Premium Media Payoff - The Trade Desk Intelligence - Australia

Insights Data and measurement

The Premium Payoff Report: Australia

Graphic of a Hershey's chocolate bar with various CTV symbols on it

Resources Data and measurement

How a 132-year-old brand wins in modern media

Purple graphic with the K - Koa title from The Trade Desk platform

Resources Our platform

Get more control over Koa Optimizations

Resources Retail Media

How retailers can unlock the value of item-level data with Product Catalog

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Browse our videos and webinars

View transcript

Hear from ad pros on how to level up your marketing tactics

Behind the Research: Brand Building in the AI Age
McDonald’s Canada drives a 2.68% lift in restaurant visits with omnichannel media
Unlock item-level insights with Product Catalog
How retailers can unlock the value of item-level data with Product Catalog
Behind the research: The premium payoff
Allwyn hits the jackpot — reducing time to conversion by 64% with Kokai
Learn how Danone Actimel boosted full-funnel metrics
How to maximize the value of first-party data with Galileo
See how global digital media publisher, Valnet, increased their revenue
Your 3‑step guide to implementing impactful omnichannel campaigns
How to optimize your AI marketing
Research finds omnichannel campaigns outperform multichannel on every metric measured
EUID: Enabling personalization and relevance in advertising
Unlock better campaign performance with the Decision Power and Relevance metrics
Pepsi rebrand drives 4.6M incremental reach among Gen Z

Retail Media

Instant Intelligence: 95% of consumers verify AI-generated search results

As AI search adoption accelerates, new research from The Trade Desk Intelligence and PA Consulting shows that consumers still rely on the open internet to validate information and make purchase decisions.

Learn more